# Bluey Email - Complete Product Information

> AI-powered email marketing and cold outreach platform. One platform, two email powerhouses.

## Overview

Bluey Email is a SaaS email platform that provides two products under one roof:

1. **Email Marketing** (Live) — Send emails to your existing audience. Newsletters, campaigns, automations, and CRM.
2. **Cold Email Outreach** (Coming Soon) — Send emails to people who don't know you yet. Cold email, prospecting, and lead generation.

The platform is designed to be a better alternative to Mailchimp, Brevo, and other email marketing tools, offering higher limits, fewer restrictions, and transparent flat-rate pricing.

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## Email Marketing Product (Live)

### Core Features

**AI Campaign Builder**
Describe your goal in plain language. Bluey builds full campaigns, automations, and segmentation from a single prompt. This goes beyond basic subject line suggestions — it creates complete email infrastructure including multi-step flows, audience segments, and send-time optimization.

**Unlimited Automations**
All plans include unlimited automations with no restrictions on logic or triggers:
- Welcome sequences for new subscribers
- Abandoned cart recovery for e-commerce
- Upsell and cross-sell flows
- Post-purchase journey automation
- Re-engagement campaigns for dormant subscribers
- SaaS onboarding sequences
- Webinar funnels
- Lead nurture workflows

**Omnichannel Messaging**
Engage customers across multiple channels from one dashboard:
- Email campaigns and automations
- SMS marketing
- WhatsApp messaging
- Push notifications
- Social DM automations

**Landing Pages & Forms**
Build conversion assets without external tools:
- Lead capture landing pages
- Product launch pages
- Webinar registration pages
- Sales funnels
- Popups and slide-ins
- Waitlist forms
- Embedded signup forms

**Revenue-Based A/B Testing**
Test email variations and pick winners based on actual revenue, not just opens or clicks:
- Test subject lines, content, send times, and full email variations
- Auto-send winning variant to remaining audience
- Custom evaluation windows
- Revenue, opens, or clicks as winning metric

**Advanced Automation Engine**
Behavior-based logic built for serious growth:
- Purchase and cart event triggers
- Page view and form fill triggers
- Time-based rules and branching
- Fully customizable conditional logic
- Multi-path branching flows

**Behavioral Targeting**
Precision segmentation based on real user behavior:
- Page view history
- Purchase history and cart behavior
- Email engagement patterns
- Form submission data
- Custom event tracking
- E-commerce: purchase data, cart data, browsing behavior
- SaaS: engagement scores, survey responses, feature usage

**Built-In CRM**
Every contact profile includes:
- Custom tags and segments
- Full purchase history
- Behavior timeline
- Campaign engagement tracking
- Form submission history
- Notes and custom fields

**Email Builder + Templates**
Professional email creation tools:
- Drag & drop visual builder
- Flexible content blocks
- Dynamic personalization with merge tags
- Brand asset management (Content Studio)
- Saved templates library
- Build once, reuse infinitely

**Deep Analytics**
Track what matters for growth:
- Revenue per campaign
- Revenue per subscriber
- Click-through rates
- Funnel performance tracking
- Flow drop-off analysis
- Revenue attribution modeling

### Integrations
- Shopify
- WooCommerce
- Zapier
- Custom APIs
- Webhooks

### Who It's Built For

**E-commerce Brands**
- Abandoned cart recovery automation
- Post-purchase sequences
- Revenue-per-campaign tracking
- Product recommendation flows
- Customer lifecycle automation

**SaaS Companies**
- Behavioral onboarding flows
- Engagement-based triggers
- Churn prevention automations
- Feature adoption campaigns
- User activation sequences

**Agencies**
- Multi-workspace management
- Shared templates and assets
- Unified billing across clients
- Bluey branding removal
- Client reporting

**Service Businesses**
- Lead nurture sequences
- Consultation booking flows
- Follow-up automations
- Client onboarding
- Referral campaigns

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## Cold Email Outreach Product (Coming Soon)

### Core Features

**Email Warm-up**
Gradually build sender reputation with real engagement patterns. AI adjusts warm-up speed based on deliverability signals to protect your domain.

**Smart Sender Rotation**
Distribute emails across multiple accounts to stay within provider limits and maximize deliverability. Automatically rotate across connected inboxes.

**AI-Powered Sequences**
Generate full email campaigns from a single prompt:
- Subject lines optimized for cold outreach
- Email body with personalization
- Follow-up sequences
- A/B test variations

**Deliverability Analytics**
Monitor and optimize email deliverability:
- Domain reputation tracking
- Inbox placement rates
- Bounce rate monitoring
- Spam complaint tracking

**Additional Features**
- Unlimited email account connections
- Reply detection
- Bounce management
- GDPR and CAN-SPAM compliant
- Contact management and segmentation

### Best For
- Sales teams doing B2B outreach
- Lead generation agencies
- Prospecting and pipeline building
- Recruitment outreach
- Partnership and link building outreach

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## Email Marketing Pricing (Flat-Rate, INR)

### Philosophy
Bluey Email takes a fundamentally different approach to pricing:
- **Flat-rate pricing**: No per-contact surcharges, no per-email surcharges
- **No feature paywalls**: No "enterprise-only" basics locked behind expensive tiers
- **Chat support included**: Real support on every plan, not just premium tiers
- **Migration help included**: Free assistance moving from your current platform (Agency plan)
- **Higher limits**: More contacts, more emails, more automations than Mailchimp and Brevo at comparable price points

### Plans

**Spark — ₹300/mo**
- Unlimited contacts
- 30,000 emails/month
- 2 users
- 5 automations
- AI content generator
- SMS campaigns
- 2 landing pages
- Built-in CRM with contact timeline
- Content Studio, Surveys, Social Posting
- Unified Inbox and Mobile App
- Chat support

**Grow — ₹999/mo** (Most Popular)
- Unlimited contacts
- 150,000 emails/month
- 4 users
- Unlimited automations
- Everything in Spark, plus:
- A/B testing
- Behavioral targeting
- Abandoned cart recovery
- Customer Success Manager
- 5 landing pages

**Agency — ₹9,999/mo** (Full Power)
- Unlimited contacts
- 1,500,000 emails/month
- Unlimited users
- Multi-brand management
- Everything in Grow, plus:
- Bluey branding removed
- SSO (Single Sign-On)
- WhatsApp campaigns
- AI segmentation
- Multivariate testing
- Predictive segmentation
- Unlimited landing pages
- Free migration service

All plans are flat-rate. No per-contact surcharges. No feature paywalls. Chat support included on every plan.

### How Bluey Compares to Competitors

| Feature | Bluey | Mailchimp | Brevo |
|---|---|---|---|
| Starting Price | ₹300/mo (Spark) | ₹385/mo (500 contacts) | ₹625/mo (5k emails) |
| Pricing Model | Flat rate | Scales with contacts | Scales with emails |
| Contacts Included | Up to 600k | 250 – Unlimited | Up to 2M |
| Monthly Emails | Up to 1.5M | 500 – 150k | 300/day – 10M |
| Automations | Unlimited (Grow+) | Preview – 200 flows | 2k contacts – Full |
| AI Content Generator | All plans | Add-on (Standard+) | Starter+ |
| A/B Testing | Grow+ | Essentials+ | Standard+ |
| Multivariate Testing | Agency | Standard+ | No |
| Built-in CRM / Contact Timeline | All plans | No | Starter+ |
| Landing Pages | 2 – Unlimited | All plans | 1 – Custom |
| Forms & Popups | Yes | Yes | Pro only |
| SMS Campaigns | All plans | Add-on | All plans |
| WhatsApp Campaigns | Agency | No | Pro only |
| Web Push Notifications | 2k – 25k | No | 1k – 20k |
| Behavioral Targeting | Grow+ | Standard+ | No |
| Predictive Segmentation | Agency | Standard+ | No |
| Content Studio | All plans | All plans | No |
| Surveys | All plans | All plans | No |
| Social Posting | All plans | All plans | No |
| Unified Inbox | All plans | All plans | No |
| Mobile App | All plans | All plans | No |
| Chat Support | All plans | Essentials+ | No |
| Customer Success Manager | Grow+ | 30k+ contacts | Pro only |
| Migration Service | Included (Agency) | Contact Sales | No |
| Native Integrations | All plans | All plans | No |
| Remove Platform Branding | All plans | Essentials+ | Starter+ |

Mailchimp prices scale with contacts. Brevo prices scale with emails sent. Bluey prices are flat-rate.

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## Support

Every Bluey Email plan includes:
- **Chat Support**: Real support on every plan (Mailchimp requires Essentials+, Brevo has none)
- **Customer Success Manager**: Available on Grow+ plans
- **Migration Service**: Free migration included on Agency plan
- **Setup Guidance**: Help setting up automations and implementing best practices

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## Frequently Asked Questions

### Hub / General FAQ

**What is Bluey Email?**
Bluey Email is a dual-product email platform. It combines email marketing (for your existing audience) and cold email outreach (for new leads) into one unified platform.

**Which product should I use?**
If you're sending to people who've opted in (newsletters, campaigns, automations), use Email Marketing. If you're reaching out to new prospects (cold outreach, sales), use Outreach.

**Is Bluey Email free?**
Yes. Email Marketing offers a 7-day free trial on every plan. You can start sending emails and building automations right away.

**Can I use both products?**
Yes. Both products live under one account. Use Email Marketing for your subscribers and Outreach for prospecting.

**How is Bluey different from Mailchimp or Brevo?**
Flat-rate pricing (no per-contact or per-email surcharges), higher sending limits, unlimited automations on Grow+, built-in CRM with contact timeline on all plans, AI content generator on all plans, SMS available as add-on, and chat support on every tier. No feature paywalls.

**Is my data secure?**
Bluey Email is CASA Verified and follows industry-standard security practices including encryption, access controls, and regular audits.

### Email Marketing FAQ

**What makes Bluey Email Marketing different from competitors?**
Higher limits, unlimited automations, AI campaign builder, built-in CRM, omnichannel messaging, and human support on every plan. No feature paywalls.

**How does the AI Campaign Builder work?**
Describe your campaign goal in plain language. Bluey generates a full campaign including email copy, automation flow, audience segmentation, and send-time optimization.

**Can I migrate from Mailchimp or Brevo?**
Yes. Free migration service is included on the Agency plan. We help with contact import, template recreation, and automation rebuilding.

**What channels does omnichannel include?**
Email, SMS, WhatsApp, push notifications, and social DM automations — all managed from one dashboard.

**Are automations really unlimited?**
Yes. Every plan includes unlimited automations with no restrictions on the number of flows, triggers, or conditions.

### Outreach FAQ

**What is Bluey Email Outreach?**
Bluey Email Outreach is a cold email platform that helps you send personalized emails at scale while protecting your sender reputation through warm-up, rotation, and deliverability tools.

**How does email warm-up work?**
Bluey gradually sends and receives emails from your accounts using real engagement patterns. This builds sender reputation with email providers so your actual outreach emails land in the inbox.

**What is sender rotation?**
Instead of sending all emails from one account, Bluey distributes your outreach across multiple connected email accounts. This keeps each account within provider limits and improves deliverability.

**When will Outreach launch?**
Outreach is currently in development. Join the waitlist at blueyemail.com/outreach to be notified when it launches.

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## Company Information

- **Company**: Bluey Email
- **Website**: https://blueyemail.com
- **Platform**: https://platform.blueyemail.com
- **Support**: support@blueyemail.com
- **Security**: CASA Verified
- **Privacy Policy**: https://blueyemail.com/privacy-policy
- **Terms of Use**: https://blueyemail.com/terms
- **Contact**: https://blueyemail.com/contact

## Sitemap
- https://blueyemail.com (Home / Hub page)
- https://blueyemail.com/email-marketing (Email Marketing product page)
- https://blueyemail.com/outreach (Outreach product page)
- https://blueyemail.com/privacy-policy
- https://blueyemail.com/terms
- https://blueyemail.com/contact
- https://blueyemail.com/refund-policy