Deliverability · score refreshes daily

Land in inbox. Not in promo.

Auto-warmed IPs, per-inbox-provider placement, a daily score with content flags, and an SPF/DKIM/DMARC setup wizard that hides the acronym soup.

Set up your sending domainRead the 8-min guide
Per-provider tracking·Daily score refresh·SPF · DKIM · DMARC wizard
Deliverability statusHealthyyourdomain.com · refreshed 2h ago
Per-provider checks
GmailInbox
OutlookInbox
Yahoo MailInbox
Apple MailInbox
Daily checks
  • SPF record present and alignedv=spf1 include:_spf.blueyemail.com ~all
  • DKIM signing verifiedbluey._domainkey · 2048-bit RSA
  • DMARC policy: quarantinerua reports flowing in daily
  • MX record points to your provider10 mx.yourdomain.com
  • Bounce rate (last 30d)0.7% — well under the 2% threshold
  • Complaint rate (last 30d)0.09% — watch this, threshold is 0.1%
The boring stuff, handled

Most senders argue about subject lines. We argue about authentication.

The thing standing between your email and the inbox isn’t copy. It’s SPF, DKIM, DMARC, reputation, content scoring, bounce hygiene — and a sender who actually watches them.

INBOXWhere your sends should land.

Gmail and Outlook score you differently. So we score them separately.

A Gmail dip on Tuesday tells you something different from an Outlook one. Per-provider rates catch the problem before it spreads to the rest.

GmailTracked dailyPer-provider placement rate, bounce trend, complaint threshold — separately, so a drift in one doesn’t hide behind the others.
OutlookTracked dailyPer-provider placement rate, bounce trend, complaint threshold — separately, so a drift in one doesn’t hide behind the others.
Yahoo MailTracked dailyPer-provider placement rate, bounce trend, complaint threshold — separately, so a drift in one doesn’t hide behind the others.
Apple MailTracked dailyPer-provider placement rate, bounce trend, complaint threshold — separately, so a drift in one doesn’t hide behind the others.

Things teams check first.

Do I need my own DNS records?

Yes, for any serious sender. The setup wizard walks through SPF, DKIM, DMARC for your sending domain with copy-pasteable records for your registrar. Without them, you'll get throttled or sent to spam.

Shared vs dedicated IP — what's the difference?

Shared IPs (default) are fine up to ~50K sends/month — Bluey curates which senders share them. Past that, a dedicated IP usually helps. Auto-warmup ships on Agency; it's an add-on on Grow.

Will switching to Bluey hurt my current reputation?

No. Reputation lives with the sending domain, not the platform. As long as your DNS records (SPF, DKIM, DMARC) move across cleanly, the domain's existing reputation comes with you.

Set up SPF, DKIM, DMARC in ten minutes.

Drop your sending domain in Bluey. We generate the DNS records for your registrar, with screenshots. One-click verify.

Start your 7-day free trialRead the guide