Lifecycle email built around product events. Welcome at 50–80% opens. Trigger flows on ‘activation’ the second your code fires it. No data warehouse, no Customer.io contract.
Ranges from current PLG industry benchmarks.
Welcome → activation → upgrade sequences need to fire on real product events. No time to wire Segment + a CDP + an ESP.
REST API + webhooks. Fire 'project_created' or 'invited_teammate' from your code. Branch a flow on it the same day.
Free signups land. A single welcome blast goes out. Nothing happens after that. Activation sits well below the 40–60% PLG benchmark.
Pre-built onboarding-by-milestone flow. Different copy for stuck vs activated users. Exits the second they convert.
Transactional + lifecycle email need to live in the same place. A Customer.io contract costs more than the whole API budget.
Same plan handles transactional sends + lifecycle. One DKIM setup. One suppression list. One bill.
Median PLG activation sits between 40 and 60% in current industry data. Top-quartile teams hit 70%+. The single highest-leverage move: a welcome + activation-milestone sequence triggered on the event your product fires when a user gets value.
Each branches on what the user actually did in the product — not when they signed up. Configurable in minutes.
Branch the welcome series on whether the user hit their activation event. Different copy for stuck vs activated.
Welcome opens 50–83% · industry benchmark
Day -7, -3, -1 sequence. Each scoped by how much the user actually used the product.
Industry trial-to-paid conversion median: ~15%
Watch for usage thresholds and frequent-login signals. Auto-pitch upgrade with the user's own usage data.
Highest-converting upsell trigger in PLG
Fires when usage drops >50% week-over-week. A short, honest re-engagement note from the founder.
Catches roughly 1 in 4 at-risk accounts early
Announce a new feature only to the segment that would care — customers using the competing feature today.
Lifts feature adoption vs broadcast announcements
NPS request flow. Replies thread back to the contact's timeline. Detractors auto-routed to support.
Industry NPS response rate 5–15%
REST API ('track' endpoint), Segment integration, or webhooks. Events show up on the contact's timeline within a second and become available as triggers and segment conditions.
Yes — Bluey computes a lead score per contact based on rules you configure (event weights, recency, custom). Score updates live; segments and flows branch on it.
SSO via Google and Microsoft is on Grow and above. SCIM is on Agency. SOC 2 Type II reports available under NDA.
Drop our 'track' endpoint into your code. Branch a welcome series on whether they hit activation. Ship before lunch.