HS
HearthsideDTC apparel
42KSends
₹18,500Retainer
98%Inbox
For agencies · multi-client workspace
Dozens of clients, one bill.
White-label workspaces, consolidated billing, role-based access. Automated client reporting is widely cited as the single biggest retainer-churn lever. Bring a client across, send the first campaign that afternoon.
1 bill all clients consolidated·White-label client UI·~20% lower churn w/ auto-reports
OneOff Studio · client roster6 workspaces · all sends this month
238.5Ksends this month
NB
NorthBrewCoffee · Shopify
28KSends
₹14,000Retainer
97%Inbox
LR
LoomrootApparel · DTC
64KSends
₹22,000Retainer
99%Inbox
SC
Saffron & CoWellness
20KSends
₹12,000Retainer
94%Inbox
HT
HilltrackOutdoors
51KSends
₹16,500Retainer
98%Inbox
GA
Glade AtelierHome goods
33KSends
₹15,000Retainer
97%Inbox
Retainer-churn lever observed across agency-KPI studies.
Who switches to Bluey
Three agency shapes. Three reasons they consolidate.
10-person digital agency
The situation
Running email across 4 different ESPs because each client picked their own. Four billing portals, four suppression lists, four reports to assemble by hand.
With Bluey
One workspace per client under one Bluey account. One invoice. Cross-client deliverability + revenue in one dashboard.
Performance agency · white-label
The situation
Clients want to see their reports under your brand. The current ESP plasters its own logo on every send and login screen.
With Bluey
Configurable login domain, branded sender footer, branded email previews. 'Powered by Bluey' shows up nowhere.
Fractional CMO · 5 clients
The situation
Logging in and out of five separate ESPs every day. No quick read on which client needs attention this week.
With Bluey
One login. Switch between workspaces in one click. Per-client send health visible without opening each one.
Industry agency benchmarks
Client churn is the metric. Reporting is the lever.
Across the agency studies we’ve seen, monthly churn lands around 2–8%. Retainer clients churn at roughly 18% annually; project-based at 42%. The single biggest churn-reducer agencies report: automated client reporting — roughly 20% lift.
18%Annual retainer churn. vs 42% project.
Six things you do once. Across every client.
Each ships once across the agency, applies per-client. Reduce reporting overhead, raise retention.
Per-client workspaces
Each client gets isolated lists, flows, templates. Your agency view sees cross-client revenue, send health, deliverability in one screen.
Single sign-on across all client accounts
Template library across clients
Build a flow or campaign template once, deploy it across multiple client workspaces. Updates roll out per workspace on your timing.
Cuts new-client setup time substantially
Approvals workflow
Strategists draft, leads review, clients approve. Built-in review + comment thread per campaign. Nothing ships without sign-off.
Eliminates Slack/email round-trips
Per-client reports — automated
Auto-generated monthly performance reports, branded with your agency logo. Sent to the client on schedule. PDF + dashboard link.
~20% churn reduction · industry studies
Shared deliverability ops
One agency dashboard for SPF/DKIM/DMARC health across every client domain. Catch the issue before the client does.
Per-domain placement, daily
Onboarding rollouts
Spin up a new client workspace from a template. Brand kit, default flows, suppression list, integrations — all populated in minutes.
Client live in hours, not days
Things teams check first.
How does pricing work for agencies?
You pay one consolidated bill based on total monthly sends across all client workspaces. Set markup per workspace; Bluey shows margin alongside cost.
Can clients log in with their own credentials?
Yes — invite clients as users with role-based permissions on their workspace. They see only their data, with your branding on the UI.
Is the white-label complete?
Logo, colour scheme, login domain configurable on Agency. Senders, footer, and email previews use your agency or client branding — no 'Powered by Bluey' anywhere.
Bring your first client across. See the workspace.
Set up a workspace, install brand kit, drop in their store URL. The whole roster can follow.