Contact-based platforms charge for every dormant subscriber. Send-based flips that. Real numbers from each platform’s published pricing — sources cited.
Contacts don’t change the bill. Add 50K dormant subscribers tomorrow — the number above doesn’t move. You only pay when you actually send.
Competitor prices from each platform’s published calculator (May 2026). USD. Verify against the live pricing pages before publishing — tiers shift quarterly.
Two campaigns a week. Klaviyo's Feb 2025 'active profiles' shift moved bill 2× without adding a single new subscriber.
Send-based pricing. ~650K sends/mo lands on Grow at ~$320/mo — roughly a third of the Klaviyo bill.
Twelve invoices, twelve tier walls, twelve credit cards. Mailchimp's contact-based stacking hits each client separately.
One workspace per client, one consolidated bill, markup configurable per client.
HubSpot Marketing Hub Pro at 200K contacts runs $5,000+/mo. Most of those contacts haven't opened in months.
Pay for what you send. Keep the cold contacts free, send when you actually mean it.
Klaviyo’s Feb 18, 2025 change moved billing from “active emailed” to total “active profiles”. One cited store with 20K total but 8K emailed saw bill 2.5× the next cycle — without adding a single new subscriber. Bluey’s send-based model isn’t exposed to those shifts.
Most teams over-pay because they keep the wrong contacts on the wrong tier. These are the moves with the biggest impact.
Import your contacts. Bluey shows engagement bands at a glance. Keep dormant contacts free — they only cost when you actually send.
Most lists have 30-60% dormant
Switch receipts/OTPs to Bluey's SMTP relay. Same plan, same suppression list, same dashboard.
Mandrill alone costs $20 per 25K
Send a re-engagement campaign to dormant segments. Anyone who opens stays. Anyone who doesn't gets archived — costing you nothing either way.
Industry re-engagement: 5-10% return
Open the calculator. Drag the slider to your real send volume. That's what you'll pay. No tier-jump surprises.
Predictable to the month
Pick the plan that matches your normal volume. Overage is billed per-1,000-sends at the same flat rate — no penalty multipliers, no auto-upgrade-and-charge.
No. Every feature is on every plan. The plans differ on send volume only. Spark has unlimited automations, unlimited flows, full CRM — same as Agency.
Reputation lives with your sending domain, not the platform. As long as your DNS records (SPF, DKIM, DMARC) move across cleanly, the domain's existing reputation carries over.
Drag the slider. Compare it to your last Klaviyo or Mailchimp invoice.