Analytics · attributed to the email

Revenue, not just opens.

Every campaign, every flow step shows attributed revenue alongside opens and clicks. Cohort retention, segment compare — included. No warehouse. No Looker tax.

Per-send attribution·Daily revenue digest·0 SQL
Revenue · last 7 daysAttributed to email · all sends
₹5.25L+18%
Revenue
318+12%
Orders
₹1,651+5%
AOV
Top sends by revenueclick any row to drill in
Saturday's bake listSubscribers
42.1%Opens
14.8%Clicks
#1Rank
184.5kRevenue
House blend launchCoffee buyers
38.6%Opens
11.2%Clicks
#2Rank
142.0kRevenue
Cart recovery · touch 2Abandoners 24h
32.4%Opens
9.6%Clicks
#3Rank
98.4kRevenue
VIP early accessVIPs
51%Opens
18.4%Clicks
#4Rank
76.2kRevenue
Tuesday digestAll subscribers
28.8%Opens
6.1%Clicks
#5Rank
24.1kRevenue
The one number

Open rate is a vanity metric. Revenue isn’t.

Bluey attaches a number to every send: how many orders it closed, how much revenue it earned, which steps and segments did the work. Click any number to see the orders behind it.

$Attributed per send. Your currency.

The questions the dashboard actually answers.

Most analytics dashboards show charts. Bluey’s answers questions. The kind a marketer actually has at 11am on a Tuesday.

01Which campaign earned the most revenue last week?
02What's the lift between my best segment and my second-best?
03How long do new subscribers stay subscribed?
04Which flow step actually closes the order?
05Are my Gmail open rates dropping before Outlook?
06What's the AOV difference between A/B variants?

Things teams check first.

How accurate is revenue attribution?

We attribute an order to the last campaign or flow step the contact engaged with inside your attribution window. Default window is 7 days for click, 1 day for open — both configurable. Click-attributed and view-attributed are shown separately so you never double-count.

Can I export raw data to my warehouse?

Yes. CSV exports for any view, plus a REST API. Teams pipe data into BigQuery / Snowflake when they need to — most teams don't, since cohort retention and segment compare are already built in.

Does cohort retention work for non-ecommerce?

Yes. Pick any event as the cohort start (signup, trial-start, first-campaign-open) and any event as the retention signal (login, purchase, click). It's not store-specific.

Stop guessing. Read the revenue.

Connect your store. The next campaign you send shows attributed revenue alongside open rate.