Revenue, not just opens.
Every campaign, every flow step shows attributed revenue alongside opens and clicks. Cohort retention, segment compare — included. No warehouse. No Looker tax.
Open rate is a vanity metric. Revenue isn’t.
Bluey attaches a number to every send: how many orders it closed, how much revenue it earned, which steps and segments did the work. Click any number to see the orders behind it.
The questions the dashboard actually answers.
Most analytics dashboards show charts. Bluey’s answers questions. The kind a marketer actually has at 11am on a Tuesday.
Things teams check first.
How accurate is revenue attribution?
We attribute an order to the last campaign or flow step the contact engaged with inside your attribution window. Default window is 7 days for click, 1 day for open — both configurable. Click-attributed and view-attributed are shown separately so you never double-count.
Can I export raw data to my warehouse?
Yes. CSV exports for any view, plus a REST API. Teams pipe data into BigQuery / Snowflake when they need to — most teams don't, since cohort retention and segment compare are already built in.
Does cohort retention work for non-ecommerce?
Yes. Pick any event as the cohort start (signup, trial-start, first-campaign-open) and any event as the retention signal (login, purchase, click). It's not store-specific.
Stop guessing. Read the revenue.
Connect your store. The next campaign you send shows attributed revenue alongside open rate.