Mailchimp bills by every contact you store, unsubscribed ones included. Bluey bills by emails sent, so a growing or partly-dormant list does not inflate your invoice.
Both send newsletters and automations well, but they price on opposite axes. Mailchimp charges per stored contact (including unsubscribed and non-opted-in), while Bluey charges per email sent. Pick Mailchimp for the biggest integration library and the most familiar on-ramp; pick Bluey for predictable cost that ignores dead contacts. At 25,000 contacts emailed about four times a month (100K sends), Bluey Grow is $36/mo versus roughly $270/mo on Mailchimp Standard.
Mailchimp counts unsubscribed, inactive and non-opted-in contacts toward your tier. Bluey only charges when you actually send, so cleaning or growing a list never spikes the bill.
No send-limit overage surprises and no tier jump the moment your list crosses a threshold. You pay for the emails you send, full stop.
Automations, CRM, AI writer and send-time optimization are included from the entry plan, rather than gated to Standard and above.
Bluey is not the right call for everyone.
If ecosystem breadth outweighs cost predictability, Mailchimp is the safe default.
Moving from Mailchimp is mostly an export and a rebuild of your core flows. Most senders finish in a day.
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Start free and get the checklistFor most lists, yes, especially larger or partly-inactive ones. At 25,000 contacts emailed about four times a month, Bluey Grow is $36 versus roughly $270 on Mailchimp Standard, because Mailchimp bills stored contacts while Bluey bills sends.
Yes. Its pricing counts contacts regardless of subscription status, so unsubscribed and non-opted-in people still occupy paid slots. Bluey never charges for a contact you do not email.
Yes, on the same plan and the same bill as marketing. On Mailchimp, transactional email requires the separate paid Mandrill add-on.
It has the most familiar interface and the largest ecosystem, which many beginners like. Bluey is also beginner-friendly and wins on predictable cost.
Export your audience and templates, rebuild core automations, and verify your domain. Most senders complete the move in a day; the main gain is a cheaper, more predictable bill.
Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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