Billing is on emails sent, not contacts stored. A gala that adds 2,000 attendees, a petition that adds 20,000 signatories, and fifteen years of past donors all cost nothing to hold until you email them — which matters when the fundraising calendar is two or three big pushes a year rather than a weekly send.
Bluey for nonprofits
Your supporter list is the asset. Stop paying rent on it.
Donor databases only grow — every event attendee, every one-off giver, every volunteer from six years ago. Per-contact pricing charges you monthly for the entire history of your cause.
UnlimitedContacts stored. A decade of supporters costs nothing to keep
1 platformAppeals, receipts and acknowledgements on one bill
3 flowsWelcome, first-gift thank-you and lapsed-donor, on the entry plan
Donation receipts and acknowledgements are transactional email. Most organisations end up with a fundraising platform sending appeals and something else sending receipts, which is two vendors and two sending reputations. Both run from one Bluey account, metered separately.
Give a year-end campaign the volume it needs, then drop back down in February. There is no annual commitment holding you at the higher tier, which is the opposite of how most platform contracts are structured.
The playbook
Pre-built for you.
Install in one click. Tweak the timing and the copy. Hit publish. None of these are upsells — they ship on every plan.
Welcome and first-gift thank-you
The thank-you is the single highest-attention email a donor will ever receive from you, and it is routinely a system-generated receipt with a logo on it. Make it a real message — where the money goes, what happens next, who to contact — and it measurably changes second-gift rates.
Lapsed-donor re-engagement
Segment on months since last gift rather than on a mailing list. Someone who gave twice in 2024 and nothing since needs a different message from someone who has never given, and sending both the same appeal is why donor files decay.
Impact reporting between asks
The organisations that raise most are not the ones that ask most. Reporting what the last gift did, without an ask attached, is what makes the next ask land — and it is the email programme that most nonprofits do not have the tooling to segment properly.
Event lifecycle
Registration, reminders, day-before logistics, and two different follow-ups for attendees and no-shows. The split follow-up is the part usually skipped and it roughly doubles the value of the event as a fundraising touchpoint.
Recurring-giving conversion
A targeted sequence to one-off givers who have given twice or more, making the case for a monthly gift. Recurring donors are worth several times a one-off giver over their lifetime, and the conversion is almost entirely an email job.
Who it fits
Built for whichever shape your team is.
Small and mid-sized charities
Where there is no dedicated email person and the CRM, the donation page and the mailing tool are three different logins. The built-in CRM removes one of them.
Campaigning organisations
Petition and action lists grow in bursts and are emailed in bursts. That is the exact shape send-based billing is cheapest for.
Community and membership groups
Renewal reminders, member communications and event logistics, much of which is transactional and sits on the same account.
Asked a lot
The three questions that come up first.
Q1Why does per-contact pricing hit nonprofits particularly hard?
Because the supporter file is cumulative by nature and the sending calendar is not. A charity might email properly three or four times a year around appeals and events while holding fifteen years of donor history. Per-contact billing charges the same in November as in February, and charges for donors who last gave in 2015. Send-based billing charges for the appeal you actually sent.
Q2Is there a nonprofit discount?
We do not publish one. What we would point at instead is that the entry plan is ₹300 / $7 a month including segmentation, automation, deliverability tooling and transactional sending — which for many small charities is below what a discounted per-contact plan works out to once the supporter file is counted. Run your own numbers in the cost calculator before taking our word for it.
Q3Can we send donation receipts from the same account?
Yes. Receipts and acknowledgements are transactional email, metered separately from your campaigns so a year-end appeal can never consume the allowance your receipts need. Transactional starts at ₹250 / $4 a month for 15,000 emails.
Q4How do we handle consent for a supporter list built over many years?
Carefully, and a migration is the right moment to do it. Consent rules differ by market — GDPR and PECR in the UK and EU, CASL in Canada, the Spam Act in Australia — and none of them treat the age of a record as consent. Re-permission the portion you cannot evidence, and suppress the rest. You will lose volume and gain a file you can lawfully and effectively email.
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