Guides & how-tos
Grow your business with email marketing.
Plain-English guides, how-tos and checklists — written to help, backed by real data and real experts. No fluff.
Start here
New to email marketing? Begin with the pillar.
Deliverability
Reach the inbox, not the spam folder. Start with the complete guide, then work the two spokes.
Complete guideEmail deliverability: the complete 2026 guideWhy emails go to spam and the four things that actually fix it — authentication, complaints, hygiene, warm-up.14 min read →How-toHow to set up SPF, DKIM & DMARCThe three DNS records Gmail and Yahoo now require — exactly what to paste, step by step.9 min read →ChecklistGmail & Yahoo sender requirements (2026)The bulk-sender rules as a tick-list: authentication, one-click unsubscribe, and the 0.3% complaint threshold.7 min read →
Automation & flows
A small share of your sends, a huge share of your revenue.
Complete guideEmail automation for beginnersWhat flows are, how they work, and the three to build first: welcome, abandoned cart, win-back.13 min read →TemplatesWelcome email series: templates + examplesThree copy-and-edit emails, the right timings, and the one mistake that turns subscribers into coupon-hunters.10 min read →
List building & segmentation
Get the right people onto your list, then send each of them the right thing.
How-toHow to build an email list from scratchLead magnets that work, where to put the form, and why buying a list breaks everything.11 min read →Complete guideEmail segmentation: the complete guideThe three segments to start with, why behaviour beats demographics, and what to send each group.11 min read →
Benchmarks
How to read the numbers — and which ones actually matter.
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