Side-by-side · honest pricing

BlueyvsBrevo

Same billing model, everything on every plan

Brevo (formerly Sendinblue) and Bluey both bill by emails sent with unlimited contacts, so raw cost is close. The difference is what is included versus gated to a higher tier.

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The worked exampleUnlimited (both) contacts · 100K sends/mo

Bluey · GrowSend-based

$36/mo/month

Unlimited automation flows on every plan
Built-in CRM, landing pages and A/B testing included
AI subject + body writer on all plans
Marketing + transactional on one plan, no per-seat surcharge

Brevo · BusinessPublished rate

$129/mo (Business)/month

Landing pages, A/B testing and phone/chat support gated to Business+ (from $18/mo)
Automation is contact-capped on lower tiers
Logo removal is a paid add-on (~$9/mo)
Marketing and transactional are billed as separate plans

72% lower on Bluey · same volume

Quick answer — which should you choose?

Both tools charge by emails sent, not list size, so at equal volume the sticker prices are similar. Pick Brevo if you want mature SMS and WhatsApp and a long track record; pick Bluey if you want landing pages, unlimited automation, a built-in CRM, and live support on every plan instead of gated to Brevo's Business tier. At 100K sends with automation and CRM, Bluey Grow is $36/mo versus Brevo Business at $129/mo.

Starting price

Bluey$7/mo · 6K emails

Brevo$9/mo · 5K emails (Starter)

Pricing scales with

BlueyEmails sent

BrevoEmails sent

Marketing + transactional

BlueyMarketing + transactional, one plan

BrevoSeparate marketing and transactional plans

Every row

The boring details, side by side.

Feature

Bluey

Brevo

Pricing — the maths

Starting paid price

$7/mo (6K sends)$9/mo (5K sends, Starter)

20K emails/mo

$23/mo (Spark)$29 Starter / $65 Business

100K emails/mo

$36/mo (Grow, CRM incl.)$69 Starter / $129 Business

Logo removal

Included~$9/mo add-on

Automation-ready plan at 100K

$36/mo$129/mo (Business)

Gated vs included features

Landing pages

All plansBusiness+ only

A/B testing

All plansBusiness+ only

Marketing automation

Unlimited, all plansContact-capped until Business+

Phone / chat support

IncludedBusiness+ only

Remove sender logo

FreePaid add-on (~$9/mo)

Automations & data

Unlimited automation flows

AI subject + body writer

All plansLimited AI assistant

Send-time optimization

All plansHigher tiers

Unlimited contacts

Where Brevo wins — the honest rows

SMS + WhatsApp channels

SMS onlySMS + WhatsApp, mature

Operating track record

Founded 2026Since 2012 (Sendinblue)

Free tier volume

500 sends/mo300 emails/day (~9K/mo)

Price track record

New, unprovenHas cut prices more than once

CRM & support

Built-in CRM

Included, all plansIncluded (basic)

Multi-user seats

No surchargeFlagged as expensive

Live support access

All plansBusiness+ only

Transactional + marketing

One planSeparate plans

Why teams move

Three things that come up in every conversation.

Same economics, more in the box

Both bill by send with unlimited contacts, so you keep the pricing model you like about Brevo. Bluey just stops gating landing pages, automation, A/B testing and support behind a Business tier.

The Business-tier tax disappears

On Brevo, the features most senders actually want push you to Business at $129/mo for 100K sends. Bluey Grow includes them at $36/mo with a CRM built in.

No per-seat or add-on surprises

Reviewers flag Brevo's expensive multi-user access, and logo removal is a paid add-on. Bluey adds teammates and removes branding without a surcharge.

Being straight with you

When Brevo is the better choice.

Brevo is a genuinely strong, honest competitor, and there are cases where it is the better keep:

You lean on SMS and WhatsApp, where Brevo's multichannel messaging is more mature than Bluey's SMS-only offering.

You value a long operating history — Brevo has run since 2012 and serves hundreds of thousands of businesses.

You want a vendor with a proven pricing record; Brevo has actually lowered prices and added volume over time, while Bluey launched in 2026 and has no track record yet.

If mature multichannel or a long history matters most, Brevo is a reasonable choice. If you want the same send-based model with every feature on every plan, Bluey wins on value.

Switching from Brevo? Here is the short version.

Because both tools bill by send with unlimited contacts, moving from Brevo is mostly a like-for-like lift — the gain is having every feature unlocked from day one.

1Export your Brevo contacts and lists as CSV

2Import into Bluey; unlimited contacts means no re-segmenting for list-size tiers

3Rebuild your core automations — no contact caps to work around on Bluey

4Verify your sending domain and warm up, then switch your send volume over

Free download

The Brevo to Bluey migration checklist (PDF)

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FAQ

Bluey vs Brevo, answered.

Is Bluey cheaper than Brevo?

At equal send volume the headline prices are close, since both bill by email sent. Bluey's edge is value: landing pages, automation, A/B testing, CRM and support are on every plan, where Brevo gates them to Business. At 100K sends with those features, Bluey Grow is $36/mo versus Brevo Business at $129/mo.

Do Brevo and Bluey both offer unlimited contacts?

Yes. Both bill by emails sent, so storing contacts is free on both — dormant or suppressed contacts cost nothing.

Does Brevo include live chat and phone support on every plan?

No. Phone and chat support unlock on Brevo's Business plan (from $18/mo). Bluey includes live support on every plan.

What does Brevo gate behind its Business plan?

Landing pages, A/B testing, richer automation and phone/chat support sit on Business+. Logo removal is a separate paid add-on. Bluey includes all of these by default.

Can I switch from Brevo to Bluey?

Yes. Export your contacts, import them, and rebuild your automations. The economics are similar because both are send-based; the gain is every feature on every plan with no per-seat upcharge.

Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.

Try Bluey on your own list. See the difference.

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