Describe
One sentence in plain English. 'Win-back for lapsed VIPs.' 'Friday drop for streetwear.' That's the whole input.
New · Composer
Live
Describe it. Get a campaign.
Type what you want to send. Bluey writes the copy, picks the layout, sets the audience, and queues a campaign with your products — in seconds.
Welcome series for new trial usersCart recovery for our Shopify storeRe-engage lapsed 90d customersBack-in-stock for the limited drop
SHOPABOUT
NORTH BREW2
NEW ARRIVAL
THE HOUSE BLEND
FEATURED
HOUSE ESPRESSO · 250G
Shop now
ComposerAI agent · always on
Ask Composer to refine…⌘ K
Input vs output
Most builders want a 20-page wizard. We want a sentence.
Describe what you want to send the way you’d say it to a colleague. Composer reads the brief, picks the audience, drafts the copy, lays out the design, and queues the send.
ONESentence in. Full campaign out.
How it works
From idea to sent, in three steps.
No prompt-engineering. No template wrestling. No 20-page wizard. You describe what you want; Bluey ships it.
Review
Bluey writes the subject, the body, the layout, the audience. Edit any block. Click 'rebuild' on anything you don't love.
Ship
Hit send, or schedule for the per-contact optimal time. Revenue lands in your dashboard — attributed back to this email.
The difference
Same campaign. A tenth of the work.
BeforeOpen a blank composer. Stare at it.
NowType one sentence. Composer drafts the campaign.
BeforeWrestle a template that fights your brand.
NowComposer reads your brand guide and writes in your voice.
BeforeManually pick the segment, hope you got it right.
NowComposer picks the audience from your prompt. Edit or accept.
BeforeWrite subject A, subject B, hope one wins.
NowTwo A/B variants generated with the campaign. Winner auto-sends.
BeforeSend at 9am IST because that's what you always do.
NowPer-contact optimal send-time, predicted from engagement history.
BeforeOpen the analytics tab a week later. Try to remember what you sent.
NowRevenue attributed back to this exact email. In the dashboard.
The full Composer
Beyond the first draft. The whole pipeline.
01Audience
Audience auto-picked
Composer reads the prompt and picks the segment. VIPs only. Lapsed 90 days. New trials. Edit it before send, or accept the suggestion.
02Send-time
Per-contact optimal time
Each contact gets your email at their personal best open-time. Same content, better hour. Average lift: 12–18% on open rate.
03Variants
A/B variants generated alongside
Two subject lines and two CTAs come with every campaign. Bluey ships the variants to a 20% sample, then auto-rolls the winner to the rest.
Free · 7 days
Stop staring at a blank composer.
Describe what you want to send. Bluey writes the campaign. You ship it.