Bluey · GrowSend-based
$36/mo/month
- Unlimited branching flows and event triggers
- AI subject and body writer on every plan
- Built-in CRM with deal pipeline
- Dormant and suppressed profiles never billed
Side-by-side · honest pricing
BlueyvsKlaviyo
The same depth. Without the profile tax.
Klaviyo's flow builder is excellent. Its bill — after the Feb 18, 2025 switch to charging for every active profile, not just the ones you email — is not. Bluey gives you the same automation depth, priced on emails you actually send.
The worked example25,000 contacts · 100K emails/mo
Klaviyo · EmailPublished rate
~$400/mo · Email/month
- Charged per active profile, not per send
- Feb 2025 shift moved many bills 2 to 2.5x overnight
- Send-time optimisation behind paid tiers
- Support gated past day 60
91% lower on Bluey · same volume
Quick answer — which should you choose?
Choose Klaviyo if you run a high-volume Shopify or BigCommerce store that needs native SMS and its deepest ecommerce integrations. Choose Bluey if you want the same automation depth and revenue attribution but billed on emails sent, so dormant and suppressed profiles cost nothing. At 25,000 profiles sending 100,000 emails a month, Bluey Grow is $36/mo versus Klaviyo's ~$400/mo.
Starting price
Bluey$7/mo · 6K emails
Klaviyo$20/mo · 500 profiles
Pricing scales with
BlueyEmails sent
KlaviyoActive profiles (incl. suppressed)
Marketing + transactional
BlueySame plan
KlaviyoTransactional billed separately
Every row
The boring details, side by side.
Feature
Bluey
Klaviyo
Pricing — the maths
Entry plan
$7/mo · 6K sends$20/mo · 500 profiles10K profiles / 40K sends
$30/mo (Grow)~$150/mo25K profiles / 100K sends
$36/mo~$400/mo50K profiles / 200K sends
$84/mo~$720/moDormant + suppressed profiles billed
The Feb 2025 billing change
What you pay for
Emails sentEvery active profileSuppressed profiles count toward the bill
90-day suppression lock-in
Automation & data
Unlimited flows + branching
Event-triggered flows
AI subject + body writer
All plansPaid tiers onlySend-time optimisation
GrowPaid tiers onlyWhere Klaviyo wins — the honest rows
Native SMS + push (omnichannel)
Email + transactional onlyYesDeepest Shopify / ecommerce integrations
Core integrationsCategory leaderPredictive analytics maturity
GrowingYesAgency + template ecosystem
New (2026)LargeCRM & support
Revenue attribution per send
Built-in CRM + deal pipeline
Email support past day 60
All plansPaid plans onlyWhy teams move
Three things that come up in every conversation.
Same automation depth, a fraction of the bill.
Flow builder, branching, revenue attribution, segmentation — all here. The agency-grade depth without ~$400/mo at 25,000 profiles.
Dormant and suppressed profiles cost nothing.
Klaviyo's Feb 2025 change made every active profile billable, even ones you haven't emailed in a year. Bluey only charges when you actually send.
Marketing and transactional on one bill.
Receipts, OTPs and password resets run on the same plan as campaigns — one suppression list, one DKIM setup, one invoice.
Being straight with you
When Klaviyo is the better choice.
We're not going to pretend Bluey wins for everyone. There are real cases where Klaviyo is the right call:
You need native SMS and push in the same tool as email — Bluey is email and transactional, not omnichannel.
You're a high-volume Shopify or BigCommerce brand that leans on Klaviyo's deepest ecommerce data model and predictive analytics.
You want a large agency and template ecosystem — Bluey is newer (founded 2026), so that network is still growing.
If none of those are dealbreakers, the pricing math above is hard to argue with.
Switching from Klaviyo? Here is the short version.
Moving off Klaviyo is mostly export, remap and reconnect. Most teams run both in parallel for a week, then cut over.
1Export profiles and consent status, keeping your suppression list
2Rebuild your top 3 flows in Bluey (welcome, cart, win-back)
3Reconnect your store and verify your sending domain
4Run both in parallel for one week, then cut over
Free download
The Klaviyo to Bluey migration checklist (PDF)
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Bluey vs Klaviyo, answered.
Is Bluey cheaper than Klaviyo?
At the same sending volume, almost always. Because Bluey bills on emails sent and Klaviyo on stored active profiles, the gap grows with your list — at 25,000 profiles sending 100,000 emails a month it's about $36 versus ~$400.
Does Bluey have SMS like Klaviyo?
Not today. Bluey covers email marketing and transactional email on one plan. If you need native SMS and push in the same tool, Klaviyo is the better fit right now.
Do suppressed or unsubscribed profiles cost me money on Bluey?
No. You're billed on sends, so a dormant or suppressed contact costs nothing. On Klaviyo, active profiles count toward your tier even if you never email them.
Can I move my Klaviyo flows over?
Yes. You export profiles and consent, then rebuild flows in Bluey's builder. Our migration checklist walks the whole switch, and most teams run both in parallel for a week before cutting over.
Is this pricing current?
Yes, verified 11 July 2026 against each provider's public pricing page. Klaviyo figures use the Email plan; some higher tiers are interpolated between published anchor points and marked with a tilde.
Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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