Email templates with the actual copy on the page
Twelve sequences, every word readable without an account, with the send timings and a note on why each email is shaped the way it is. The timing is the part people get wrong far more often than the wording.
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The two that pay for themselves
If you build nothing else, build these. Between them they account for most automated email revenue.
The rest of the customer lifecycle
What happens after the sale, and what happens when someone stops opening. Both usually go unbuilt, and both are cheaper than finding another customer.
Campaigns and events
Both are built around a fixed moment. What decides them is the sequencing around that moment, not the copy inside it.
Publishing, and prospecting
Opposite ends of the same craft: one goes to people who asked for it, one to people who did not. The second carries obligations the first does not.
Subscription revenue
One decides whether a trial becomes a customer. The other recovers the customers who never chose to leave — which is the cheapest revenue in any subscription business.
The calendar ones
Both are anchored to a date rather than a trigger, which changes everything: the sending window is fixed, the inbox is contested, and there is no second chance until next year.
The timing matters more than the wording
Most advice about email templates is about copy — the subject line formula, the opening hook, the call to action. Copy matters, but it is second. What decides whether an automated sequence works is when each email arrives relative to what the person did.
An abandoned-cart email at one hour dramatically outperforms the same email sent the next morning, because it reaches a decision that is still live. A welcome email delayed until the following day meets someone who has moved on and no longer recognises you. A launch deadline email sent to people who never clicked converts almost nobody and costs you subscribers. None of those are copy problems.
So each sequence below leads with the timing, and each email carries a short note on why it sits where it does. Rewrite the words in your own voice — you should. Keep the sequence. If you want the reasoning at greater length, the automation guide covers how triggers and waits actually behave, and the welcome series guide works through one sequence in detail.
Questions people ask before switching
Why isn't there a download?
Because the copy is already here, in full, and a download form would only put a step between you and it. Template pages that describe a sequence and then ask for an email address before showing it rank badly and earn no links, for the obvious reason that they do not contain the thing they promise. Copy what you need straight off the page.
Will these work in any email platform?
Yes. Merge fields are written in the {{ double brace }} syntax that most platforms recognise, and where yours differs the substitution is mechanical. Nothing in the copy depends on a Bluey-specific feature — the sequences are about timing and structure, which are platform-independent.
Should I use this copy word for word?
Use the structure word for word and rewrite the voice. The sequencing, the timings and the order of arguments are the part that has been thought about; the phrasing should sound like you. A template that reads like a template is worse than a plainer email that sounds like a person.
Which sequence should I build first?
A welcome series, unless you run a store — in which case build abandoned cart first, because it reaches people with active purchase intent and pays back immediately. Post-purchase is the third for a store, and the one most often skipped, since it starts from an email you are already sending anyway. If you sell a subscription, build the failed payment series before any of them: it recovers customers who never decided to leave, which is the cheapest revenue available to you. If your list has gone quiet, run the re-engagement sequence before you send anything else at all.
How many emails is too many?
It depends on the sequence, and each page says. Broadly: three for welcome, cart and re-engagement; four for a launch, a post-purchase run, cold outreach, a dunning cycle or a year-end appeal; five around a webinar, a free trial or a seasonal sale. The longer ones get away with it because their extra emails are short logistics for something the reader asked for or already bought, which is not the same demand on attention as five pitches. Past those numbers, unsubscribes and complaints rise faster than revenue — and complaints above Gmail's 0.3% threshold cost you the inbox for everyone, not just the people who complained.
Keep exploring
Copy the sequence. Ship it this week.
Seven days of full access, no credit card. Paste the copy, set the timings, connect your signup form or store, and let the flow run while you do something else.