Pre-built behaviour-triggered flows for every drop-off. Industry-benchmarked defaults — 8–15% cart recovery, 20–40% win-back probability, ~42% open on browse abandonment. Revenue-attributed per step by default.
Recovery ranges reflect current e-commerce industry benchmarks.
Sessions are healthy, the homepage converts. One generic cart-reminder email lives in the ESP. Browse + win-back + replenishment all missing.
Install all six recovery flows in an afternoon. Industry-benchmark defaults out of the box.
Hundreds of cancelled subscribers from six months ago. No re-engagement effort since.
Win-back flow with VIP-aware branching. Returning customers spend 2–3× their original LTV — the math on a working win-back flow is hard to argue with.
Browse traffic is 10× actual purchases. No flow catching the people who viewed a product three times and bounced.
Browse-abandonment flow fires on 3+ views, no add-to-cart. Industry benchmarks: ~42% open, ~10.7% conversion.
Win-back probability across segments runs 20–40%. The math on a working win-back flow is hard to argue with — and the cost of the touches is a rounding error compared to the recovered revenue.
Install the defaults. Watch the next week's attributed revenue.
Touch 1 at 1h (forgot something?), touch 2 at 24h (last chance), touch 3 at 48h (10% off if you act today).
8–15% recovery · industry benchmark
Three product views, no add-to-cart. Send the product back with reviews + related items.
~42% open · ~10.7% conv · industry
Day -7 / -3 / -1 sequence, each scoped by how much the user actually used the product.
Industry trial-to-paid: ~15%
VIP-aware: different copy and offer for VIPs vs casuals. Stops on re-engagement.
20–40% probability · returning LTV 2–3×
For B2B and service businesses. Auto-follow-up at 3 / 7 / 14 days after quote sent.
Catches dropped deals in the gap
For consumable products. Fires N days past the customer's average reorder window.
Works on predictable consumption cycles
Every link in every flow email is auto-tagged. An order placed within your attribution window (default 7 days for click) is attributed to the most recent engaged step. Click vs view attribution shown separately so you don't double-count.
Fully editable. Defaults are benchmarked, but you can change timing, copy, audience, conditions — anything. Run the default first, tweak from data.
Shopify and WooCommerce fire it natively. For custom checkouts, send the event from your back end (one webhook). Mapping doc for common platforms in our help center.
Six pre-built flows, calibrated defaults, attributed revenue per step.