Solo Shopify DTC apparel
The situation
Running cart + welcome in Klaviyo. Profile-based bill hits the 50K-contact cliff and starts eating the marketing budget.
With Bluey
Same flows, send-based price. Roughly half the bill at 50K+ contacts.
For e-commerce · Shopify / Woo / Custom
Recover the carts. Keep the customers.
Six pre-built revenue flows. Industry-benchmark defaults tuned to current industry benchmarks. First flow live the same afternoon you sign up.
8–15% cart recovery·50–83% welcome open rate·29–38% of revenue from flows
Who switches to Bluey
Three stores that look like yours. Three reasons they switched.
5-person WooCommerce home-goods
The situation
Juggling Mailchimp + Privy popups + a separate review tool. Three subscriptions, three suppression lists, no single source of truth.
With Bluey
One platform: flows, forms, CRM. One bill. One DKIM setup. One support thread.
Mid-market beauty brand
The situation
Email drives ~30% of revenue. Every Klaviyo tier bump means another procurement conversation.
With Bluey
Send-based scaling. Predictable cost past 100K contacts, no enterprise-tier conversation.
Where the revenue actually comes from
Most of your email revenue doesn’t come from broadcasts.
The pattern across e-commerce email programs: automated flows generate roughly 29–38% of total email revenue from just 2–5% of sends. The marketers who win are the ones who set the flows live, not the ones who write more broadcasts.
38%Of email revenue. From 5% of sends.
The six flows we install on day one. With benchmarks.
Defaults calibrated against 2024 industry benchmarks. Tune the timing and copy from here.
Cart recovery · 3-touch
1h: forgot something? · 24h: last chance · 48h: 10% off. Exits on checkout.
8–15% carts recovered · industry benchmark
Welcome series · 5-touch
Day 0 brand · day 2 social proof · day 5 first-order nudge. Exits on first order.
50–83% open rate · industry benchmark
Browse abandonment
Three views, no add-to-cart. Send the product back with reviews + related items.
~42% open · ~10.7% conversion · industry
Post-purchase
Thank-you at placed · shipping update at fulfilled · review at +5d · cross-sell at +20d.
Lifts repeat-purchase rate measurably
Win-back · VIP-aware
60d no-purchase trigger. Different offer for VIPs vs casuals. Stops on re-engagement.
20–40% probability · returning LTV 2–3× · industry
Replenishment timer
Fires N days before the customer's average reorder window. Pre-filled cart link.
Works for consumables with predictable cadence
Where your store lives, Bluey plugs in.
Shopify
Native order, cart, customer sync. Catalogue and discount codes drop into Bluey automatically.
WooCommerce
Same sync via the Bluey plugin. Orders, refunds, tags flow both ways.
Headless / custom
REST API + webhooks. Send any event you fire from the back end. Bluey treats it as a first-class trigger.
Things teams check first.
Do I need to rebuild my existing Klaviyo or Mailchimp flows?
Most flows can be rebuilt in Bluey in under an hour with our side-by-side mapping doc. Cart-recovery and post-purchase templates often outperform the originals once you switch.
Will revenue attribution work without changing my checkout?
Yes for Shopify and WooCommerce — order data flows in via native integrations, no checkout changes needed. For custom checkouts you fire an 'order placed' event from your back end (one webhook).
Does it work for high-frequency / low-AOV brands?
Yes. Pricing is flat per email, so a ₹250-AOV brand pays the same per send as a ₹2,500-AOV one. Most high-frequency stores end up paying half what they did on contact-based pricing.
Install your first flow. See the recovery.
Pick cart-recovery or welcome. Wire it to your store. Watch the next week's revenue.