Issue 47 · The infra play4,218 opens · 68.4% · 142 from paid
For creators · 0% rev share0% to Bluey
Your newsletter. Your money.
Newsletter publishing + monetisation built in. Paid tiers, Stripe and Razorpay, member-only sends. 0% revenue share — whatever your readers pay you stays with you.
0% revenue share·Built-in Stripe + Razorpay·Export any time
The Long Trail · monthly6,168 free · 412 paid · ₹45.3K MRR
Monthly recurring
₹45,320+12%
412+18
Paid subs14+5
Free → paid · 30dWhat rev-share platforms would take
Substack · 10%−₹4,532
Patreon · 8%−₹3,626
Bluey · 0%−₹0
Recent issues
Issue 46 · Why your form is bad3,924 opens · 63.6% · 138 from paid
Issue 45 · The new big-tech tax4,011 opens · 65.1% · 145 from paid
Issue 44 · A founder's quiet quit3,886 opens · 63% · 134 from paid
Who switches to Bluey
Three creator shapes. Three reasons they move.
Substack writer · 8K free / 400 paid
The situation
Substack takes 10% off every paid subscription plus Stripe fees. The cut compounds — one good month a quarter eaten by the platform.
With Bluey
0% revenue share. Pay Bluey for sends. Keep 100% of the paid-subscription revenue.
Kit / ConvertKit creator · 50K subs
The situation
Contact-based pricing scales linearly. Past 50K the bill triples before you've added paid tiers or landing pages.
With Bluey
Send-based plan. Paid tiers and landing pages included. Roughly half the cost at the same volume.
B2B operator · paid weekly newsletter
The situation
Newsletter is the lead source for consulting. Needs proper CRM, lead scoring, lifecycle email — not just blast tools.
With Bluey
Built-in CRM + lead score + paid tier. One platform for the lead-gen newsletter and the sales-cycle email after.
What Substack and Patreon take
The rev-share cut compounds. Flat-fee doesn’t.
Substack takes 10% off every paid sub. Patreon takes 8–12%. At $11 ARPU and 400 paid subs that’s $440/mo handed to the platform — and it scales linearly with your success. Bluey takes none of it.
0%Revenue share. Always.
Six flows newsletter writers actually use. Cited where benchmarked.
Welcome remains the highest-leverage flow you'll build. Paid-tier upgrade is the second.
Free → paid tier upgrade
Fires when a free reader opens 5+ issues in 30 days. Soft pitch with the next paid issue as a teaser.
5+ engaged reads = high conversion intent
Welcome series for new subs
Day 0 (welcome + best-of), day 7 (about you), day 14 (gentle paid-tier ask).
50–83% open rate · industry benchmark
Member-only sends
Tag a send 'members only'. Bluey checks subscription status at send time and excludes anyone whose payment lapsed.
Zero manual reconciliation
Win-back lapsed members
Subscription cancelled? Three-touch sequence: annual discount, then 'pay what you can', then archive.
20–40% recovery · industry benchmark
Cross-promo network
Swap recommendations with other newsletters in the Bluey network. Tracking + revshare handled.
Network growth, not paid acquisition
Your domain · no Bluey branding
Send from your domain, your name. 'Powered by Bluey' shows up nowhere.
Included on every plan
Things teams check first.
Does Bluey take a cut of my subscriptions?
No. You pay Bluey for sends, full stop. Whatever your subscribers pay you stays with you (minus the payment processor's standard fee — Stripe / Razorpay).
Can I import my list from Substack / Beehiiv / ConvertKit?
Yes — CSV import for contacts, plus a re-confirmation send if your old platform doesn't preserve consent records. Most creators are sending again within a day.
What about a public web archive of my newsletter?
Every send can also publish to a Bluey-hosted public archive (or to your own domain via CNAME). Includes RSS for readers who want it that way.
Move your list. Keep your money.
CSV import. Re-confirmation send. First paid-tier flow in under an hour.