Behavioural targeting · refreshes live

Target what they do. Not just what they are.

Stack conditions on any event, any property, any score. The segment updates the moment someone qualifies — or stops qualifying. One definition, used everywhere.

Build a segment freeSee pricing
<1s refresh latency·0 SQL·1 definition, used everywhere
Engaged VIPs · live segmentUpdates the moment anyone qualifies
4,218Members
Live
Match all of these
ANDtagisVIP
ANDlifetime_spend≥₹50,000
ANDopened_email_inlast14 days
ANDlast_purchase_inlast90 days
Sample membersshowing 5 of 4,218
  • AS
    Aarav ShahVIP · ₹84K LTV · last opened 2h ago
  • PK
    Priya KhannaSubscriber · ₹52K LTV · opened 4 of last 5
  • RM
    Rohan MehtaVIP · ₹71K LTV · cart abandoned today
  • DA
    Devika AnandSubscriber · ₹48K LTV · clicked pricing twice
  • SK
    Sneha KapurVIP · ₹95K LTV · last reply 3 days ago
Snapshot vs live

Other tools give you yesterday’s list. We give you right now.

Build the condition once. The segment populates immediately, and updates the second any included contact stops matching — or any excluded one starts.

LIVESub-second segment refresh.

One definition. Four places it works.

Same segment in a campaign, a flow, a report, a branch. Edit it in one place and every usage updates. No three-tabs-of-the-same-audience.

01Campaign

Point a one-off send at the segment. Open + click numbers update live.

02Flow

Use as the entry condition. Contacts enter as they qualify, exit when they stop.

03Report

Compare two segments side by side — revenue, retention, AOV, deliverability.

04Branch

Use as a flow branch condition. Same definition, used everywhere.

Things teams check first.

How fast does a segment refresh?

Live. As soon as an event fires for a contact, Bluey re-evaluates segment membership. Practically: under one second between event and segment-state change.

Can a contact be in more than one segment?

Yes. Segments are dynamic membership lists, not exclusive buckets. A contact is in every segment whose conditions they currently match.

What if I want a one-time static list?

Snapshot any segment to a static list with one click. Useful when you want to send to 'whoever qualifies at this moment' regardless of later changes.

Build the segment. Use it everywhere.

Drop conditions in. See contacts populate live. Point a campaign, a flow, a report at it.

Start your 7-day free trialSee pricing