Omnisend is a per-contact ecommerce platform with native SMS and push; Bluey bills by emails sent with unlimited contacts. The split is how store-first you are versus how much you value predictable cost.
Omnisend charges by contacts stored (with a send cap of 12x contacts), so a large list is expensive even if you email it lightly; Bluey charges only for emails sent. Pick Omnisend if a Shopify or BigCommerce store is your whole business and you need native SMS and push in one flow; pick Bluey if you want predictable cost, a CRM and landing pages. Emailing 10,000 contacts about 4 times a month is ~40K sends: Bluey Grow at $30/mo versus Omnisend Standard at $132/mo.
Omnisend charges for every contact stored, with sends capped at 12x that count. Bluey charges only for what you send, so a 10K-contact list emailed monthly is ~$30 on Grow versus $132 on Omnisend Standard.
Omnisend's CRM is limited and it leans on popups and forms. Bluey includes a real built-in CRM and landing pages on every plan, which matters when you are not purely a store.
Automations, A/B testing and the AI writer are on every Bluey plan, with marketing and transactional email on the same invoice — no climbing tiers or bolting on SMS-only plans.
Omnisend is purpose-built for ecommerce, and for the right store it earns its price:
If ecommerce revenue is the whole game, Omnisend's omnichannel depth justifies its per-contact cost. For predictable pricing with a CRM and landing pages beyond the storefront, Bluey wins.
Moving from Omnisend swaps per-contact billing for pay-per-send, so a large list you email selectively gets dramatically cheaper — the trade-off is Omnisend's native SMS and push depth.
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Start free and get the checklistFor most senders, yes — especially with a large list emailed selectively. Emailing 10,000 contacts about 4 times a month is ~$30 on Bluey Grow versus $132 on Omnisend Standard, because Omnisend bills stored contacts and Bluey bills sends.
For deep, store-native omnichannel flows across email, SMS and web push, Omnisend is stronger. For predictable cost with solid ecommerce flows plus a CRM and landing pages, Bluey is the better all-rounder.
Yes. Omnisend bills by billable contact count each cycle, so stored contacts raise your tier even if you do not email them — though it does not charge for unsubscribed contacts. Bluey charges only for emails sent.
No. As of May 2026, native SMS is Pro-only for new subscribers; Standard signups after that date cannot buy SMS credits. Bluey does not offer native SMS yet.
Yes. Export your contacts and segments, import them, and rebuild your core automations. The main gain is cost predictability; the main trade-off is Omnisend's omnichannel ecommerce depth.
Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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