Billing is on emails sent, not contacts stored. Every past client and every cold lead can stay on the list indefinitely, which matters in a business where the lead you captured three years ago is this year's listing.
Bluey for real estate
Nurture every lead for years. Without a bill that balloons.
An agent's database is the business — every past client, every open-house signup, every referral, built over years. Per-contact pricing charges you most for the thing you should be doing best.
UnlimitedContacts stored. A ten-year database costs nothing to keep
MonthsDrip sequences that run for as long as the buying cycle does
One toolCRM and email together, so follow-up stops being manual
Leads, past clients and referrals in a built-in CRM, tagged by stage, neighbourhood or source — in the same tool that sends the email. No sync to maintain between a CRM and a mail platform.
Long-cycle drip sequences keep you present between transactions. The alternative is remembering to send a manual update, which is exactly what stops happening in a busy month.
The playbook
Pre-built for you.
Install in one click. Tweak the timing and the copy. Hit publish. None of these are upsells — they ship on every plan.
Open-house follow-up
Capture at the door with a form, then run a short sequence: thanks and the listing details, comparable properties nearby, then a market update. Most agents send the first and never the other two.
Long-cycle buyer nurture
A sequence measured in months rather than days, sending neighbourhood market data and new listings matched to what they told you they wanted. The point is not to sell; it is to still be the name they remember.
Past-client anniversary
An annual note on the purchase anniversary with a current valuation estimate. Cheap to build, and it is the flow most likely to produce a referral.
New-listing alerts by segment
Segment by neighbourhood, price band and property type, then notify only the people whose criteria match. Blanket listing emails are the fastest way to train a database to ignore you.
Referral and review requests
Timed after closing rather than at it, when the client has actually moved in and the experience is positive rather than stressful.
Who it fits
Built for whichever shape your team is.
Individual agents
A large personal database and no marketing team. The CRM and the automations do the follow-up that would otherwise not happen.
Teams and brokerages
Shared contact records with per-agent segmentation, on one bill rather than a seat licence per person.
Property managers
Tenant communications, renewal reminders and maintenance notices — much of which is transactional, and sits on the same account.
Asked a lot
The three questions that come up first.
Q1Why does per-contact pricing hurt real estate specifically?
Because the business rewards exactly the behaviour that pricing model punishes. A property transaction happens every several years per client, so the correct strategy is a large database nurtured patiently — and per-contact billing charges you every month for every name in it, including the ones years away from transacting. Send-based billing charges you when you actually email them.
Q2Can I use this for tenant and transactional emails too?
Yes. Renewal reminders, maintenance notices and document requests are transactional email, and Bluey sends both marketing and transactional from the same account, metered separately, from ₹250 / $4 a month for the transactional side.
Q3How do I keep listing emails out of spam?
Authenticate your sending domain with SPF, DKIM and DMARC before you send anything, and segment properly so people only receive listings that match their stated criteria. Irrelevant listing blasts drive complaints, and complaints above Gmail's 0.3% threshold are what actually damage delivery.
Q4Do I need a separate CRM?
For most individual agents and small teams, no — the built-in CRM covers contacts, stages, tagging and history. If your brokerage already runs a dedicated real-estate CRM, keep it and sync through the API or Zapier rather than duplicating the record.
Free · 7 days
Bring your list. See it work.
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