Suppression that's actually global.
Once an address unsubscribes, bounces or complains, it's suppressed everywhere — every campaign, every flow. No accidental re-mailing, no manual list-scrubbing.
One suppression source of truthSuppression & Compliance
Unsubscribes, handled properly.
One-click unsubscribe, granular preference topics and a suppression list that's honoured across every send. Stay on the right side of GDPR, CAN-SPAM and Gmail/Yahoo's rules without thinking about it.
1-clickunsubscribe, always on
Globalsuppression across sends
Topicsgranular opt-outs
Let people choose, not just leave.
Offer unsubscribe topics and a preference center so a contact can opt out of promos but keep the product updates they want — fewer full unsubscribes, more kept relationships.
Compliance built into every send.
List-Unsubscribe headers, one-click opt-out and consent records are on by default — the things Gmail and Yahoo now require, and that GDPR and CAN-SPAM expect.
How it works
What it actually looks like.
Three steps from sign-up to send. Nothing in here costs extra, nothing requires a sales call.
analytics · revenue
7d30d90d
LiveRevenue · last 30 days
₹4,28,90018.4%
Open rate
42.1%+3.2pt
Click rate
8.7%+1.4pt
RevenueLast period
Nov 1 – Nov 30Turn on one-click unsubscribe.
Every campaign ships with a working one-click opt-out and List-Unsubscribe header — the Gmail/Yahoo requirement, handled by default.
Offer topics.
Define unsubscribe topics and a preference center so contacts pick what they hear about instead of leaving entirely.
Trust the suppression list.
Opt-outs, bounces and complaints suppress globally and instantly, and you can add or import addresses to suppress at any time.
analytics · revenue
7d30d90d
LiveRevenue · last 30 days
₹4,28,90018.4%
Open rate
42.1%+3.2pt
Click rate
8.7%+1.4pt
RevenueLast period
Nov 1 – Nov 30Switching to topic-based preferences cut our full unsubscribes by a third — people just wanted fewer promos, not zero email.
DF
Daniel FoxLifecycle Lead, Northwind
Before vs after
The day-to-day, side by side.
When someone opts out
They unsubscribe from one campaign and still get the next flow, because the lists don't talk.
With Bluey
One opt-out suppresses them everywhere, instantly.
All-or-nothing
The only choice is 'unsubscribe from everything', so engaged readers leave over one too many promos.
With Bluey
Topic-level preferences keep the emails they want and drop the ones they don't.
Gmail & Yahoo rules
Scramble to add List-Unsubscribe headers and one-click opt-out to avoid the spam folder.
With Bluey
One-click unsubscribe and proper headers are on by default.
Asked a lot
The three things teams check first.
Q1Is one-click unsubscribe automatic?
Yes — every marketing send includes a working one-click unsubscribe and the List-Unsubscribe header Gmail and Yahoo now require, with no setup.
Q2What's the difference between suppression and unsubscribe topics?
Suppression is the global 'never email this address' list (opt-outs, bounces, complaints). Topics let a contact opt out of specific categories while staying subscribed to others.
Q3Is the suppression list honoured on transactional email?
Marketing suppression is enforced on marketing sends; genuine transactional messages like password resets are handled separately so critical mail still gets through.
Q4Does this help with GDPR and CAN-SPAM?
It gives you the mechanics — consent records, easy opt-out, honoured suppression — that both expect. Compliance also depends on how you collect consent, but the tooling is built in. This is not legal advice.
Free · 7 days
Try it on your own list.
Sign up, send a campaign, see what changes. No card, cancel anytime.