Your store grew. So did your Klaviyo bill. Bluey doesn't do that.
Unlimited campaigns and automations, plus your order receipts and shipping emails — on one flat bill that barely moves as your list explodes.
Priya ships 60 candle orders a day. In year one, her list was 4,000 people and her email tool cost pocket change.
By year two she'd built the list to 55,000 hard-won subscribers — the whole point of the work. Her reward? A Klaviyo bill that jumped to $720 a month. She was being charged more for succeeding. And her order receipts still ran through a second tool with its own invoice.
That's the ecommerce email trap: the better you do, the more you pay — twice.
Legacy tools punish the exact thing you're working toward: growth.
Per-contact billing
You pay for every profile on your list — even the ones who never open. Grow the list and the bill climbs whether you send or not.
Two tools, two bills
Campaigns in one platform, order receipts and shipping updates in another. Two logins, two invoices, two places for things to break.
Features held hostage
Automations, deliverability tooling, and higher send limits get locked behind the next pricing tier — right when you can least afford it.
One tool for every email your store sends. One flat price.
Campaigns, flows, and transactional — the same platform, the same bill, the same INR-native pricing.
Unlimited campaigns & automations
Welcome series, abandoned cart, post-purchase, winback — build as many flows as you want. No per-send or per-flow ceiling.
Email automation guide →Receipts + shipping on the same plan
Order confirmations and shipping updates go out through Bluey's transactional API — same dashboard as your marketing, one invoice.
Built-in CRM
Every customer, order, and interaction in one place — segment VIPs, tag one-time buyers, trigger flows off real behavior.
Flat pricing, in INR
The bill barely moves as your list grows. Pay in rupees, no surprise currency markup, one predictable number every month.
See pricing →Same list. A fraction of the cost.
Klaviyo's published 2026 email pricing vs. Bluey's Grow plan, at the list sizes DTC brands actually hit.
| Contacts on your list | Klaviyo (email only) | Bluey (Grow) |
|---|---|---|
| 10,000 | $150 / mo | $30 / mo |
| 50,000 | $720 / mo | $30 / mo |
| 250,000 | $2,300 / mo | $84 / mo |
Why DTC founders move to Bluey
Questions teams ask
Can Bluey send my order receipts and shipping emails?
Yes. Bluey has a transactional email API and SMTP built into the same account as your campaigns — so receipts, shipping updates, and password resets go out alongside your marketing, on one bill.
How does pricing work as my list grows?
It's flat by tier, not per-contact. The Grow plan is one price covering large contact counts — roughly $30/mo at 50K and $84/mo at 250K — so scaling your list doesn't scale your invoice the way active-profile billing does.
Can I migrate my flows and lists from Klaviyo?
Yes — you can bring contacts, templates, and suppression lists over. See the Bluey vs Klaviyo comparison for a side-by-side and the migration path.
Stop paying more just for growing your list.
Unlimited campaigns and automations. Receipts and marketing on one bill. Flat pricing that scales with you, not against you.