5 Best MailPoet Alternatives (2026): Prices Compared

Full disclosure: Bluey Email is our own product, and it's on this list. We've applied the same criteria to every tool and said where each competitor beats Bluey.

MailPoet runs inside WordPress. The plugin is free up to 1,000 subscribers if you send through your own host or provider, and the MailPoet Sending Service's free Starter plan covers 500 subscribers and 5,000 emails a month (MailPoet). WooCommerce, part of Automattic, acquired it in 2020 (MailPoet).

Why look for a MailPoet alternative?

• Account locks. Trustpilot reviewers in 2025 and 2026 describe accounts locked on or shortly after their first campaign; the page scores 2.2 out of 5 (Trustpilot).
• Harsh overage rule. Exceeding your subscriber limit blocks the Sending Service for 30 days while billing continues (MailPoet).
• WordPress-only, and your data is your problem. Subscriber data lives in your WordPress database, so keeping it secure is up to you (EmailTooltester).
• Smaller free tier since April 2024. The free sending tier dropped from 1,000 to 500 subscribers (MailPoet).

To be fair to MailPoet: its WooCommerce integration is its biggest selling point (EmailTooltester), and the plugin itself is free with over 500,000 installs.

The best MailPoet alternatives at a glance

Prices checked on each vendor's pricing page or a dated review on 9 November 2026, in US dollars, before tax. Confirm on the vendor's page before you buy.

1. Bluey Email: best for send-based pricing with automation and a CRM

Bluey bills on emails sent, not contacts stored: Free at 500 sends and 500 contacts a month, Spark from $7/mo for 6,000 sends, Grow at $30/mo for 50,000 sends with unlimited contacts and a built-in CRM, and Business at $300/mo with unlimited automations. Marketing and transactional email run on one account, and it bills in 128 currencies (Bluey pricing). Where it falls short: it is a newer platform with a smaller template and integration library than the long-established tools. Bluey connects to WordPress and WooCommerce through its WordPress integration, so your list no longer lives in your site's database.

2. Sender: best for a free plan five times larger

Sender's free plan covers 2,500 subscribers and 15,000 emails a month, five times MailPoet's free sending tier (Sender pricing). Trade-off: a separate app rather than a WordPress screen.

3. Brevo: best for unlimited stored contacts

Brevo stores up to 100,000 contacts free and charges by emails sent, so list size alone never triggers a block (Brevo). It has an official WordPress plugin. Trade-off: a 300-a-day cap on the free plan.

4. MailerLite: best for a WordPress plugin plus a hosted app

MailerLite offers a WordPress plugin for forms while your list and campaigns live in its hosted app (MailerLite pricing). Trade-off: a smaller free plan than MailPoet's.

5. Kit: best for creators with large free lists

Kit's free plan covers up to 10,000 subscribers, and Creator is $33 a month for 1,000 (Kit pricing). Trade-off: paid plans cost more than most.

How to choose a MailPoet alternative

Hitting MailPoet's subscriber limits? Brevo or Bluey, which don't charge for stored contacts. Want the biggest free plan? Sender or Kit. Want to stay close to WordPress? MailerLite or Brevo, which both have plugins.

Frequently asked questions

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