5 Best Sendy Alternatives (2026): Prices Compared

Full disclosure: Bluey Email is our own product, and it's on this list. We've applied the same criteria to every tool and said where each competitor beats Bluey.

Sendy costs a one-time $69 per domain and sends through Amazon SES (Sendy), which charges $0.10 per 1,000 emails (SES pricing). You supply the PHP and MySQL hosting, the AWS setup and SES production access (Sendy setup).

Why look for a Sendy alternative?

• Suspension risk is yours. AWS reviews an SES account at a 5% bounce rate or a 0.1% complaint rate and may pause sending at 10% or 0.5% (AWS). With Sendy there is no provider between you and that pause.
• Self-hosting burden. Server updates, security, backups and PHP compatibility all fall to you (Sendy setup).
• Paid major upgrades. Moving to version 7 costs $34 for licences bought before 8 November 2025 (Sendy).
• Support and thin automation. Sendy scores 1.7 out of 5 on Trustpilot, with complaints about reaching support (Trustpilot), and its automation is basic next to hosted tools.

To be fair to Sendy: at high volume nothing hosted is cheaper than a $69 licence plus SES at $0.10 per 1,000, and you own your data and installation outright.

The best Sendy alternatives at a glance

Prices checked on each vendor's pricing page or a dated review on 9 November 2026, in US dollars, before tax. Confirm on the vendor's page before you buy.

1. Bluey Email: best for hosted send-based pricing with nothing to maintain

Bluey bills on emails sent, not contacts stored: Free at 500 sends and 500 contacts a month, Spark from $7/mo for 6,000 sends, Grow at $30/mo for 50,000 sends with unlimited contacts and a built-in CRM, and Business at $300/mo with unlimited automations. Marketing and transactional email run on one account, and it bills in 128 currencies (Bluey pricing). Where it falls short: it is a newer platform with a smaller template and integration library than the long-established tools. Like Sendy, you pay by emails sent; unlike Sendy, deliverability, bounces and suppression are handled for you.

2. EmailOctopus: best for a hosted interface on Amazon SES

EmailOctopus also runs on Amazon SES but hosts everything, with a free plan for 2,500 subscribers and 10,000 emails a month (EmailOctopus pricing). Trade-off: priced by subscribers, so costs rise with your list.

3. Brevo: best for billing on sends, like Sendy

Brevo charges by emails sent and stores up to 100,000 contacts free (Brevo; Brevo pricing explained). Trade-off: more per email than raw SES.

4. MailerLite: best for real automation with no server

MailerLite adds the automation, landing pages and forms Sendy lacks, from $12 a month (MailerLite pricing). Trade-off: much higher cost than Sendy for large lists.

5. Mailjet: best for hosted campaigns plus an API

Mailjet covers campaigns and transactional sending with nothing to maintain: free for 6,000 emails a month (200 a day), Starter $9 for 8,000 (Mailjet pricing). Trade-off: a daily cap on the free plan.

How to choose a Sendy alternative

Tired of maintaining a server? Any of these. Want to stay on SES with a hosted interface? EmailOctopus. Want to keep paying per email sent? Bluey or Brevo. Need automation Sendy can't do? MailerLite or Bluey.

Frequently asked questions

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