Pricing · MailerLite

MailerLite Pricing 2026: Free, Comfort $12, Power $25

Bluey Email team·Updated 2026-10-27·5 min read
The short version

MailerLite has four plans, priced by subscriber count. As published on 27 October 2026: Free covers up to 250 subscribers and 2,500 emails a month; Comfort starts at $12 a month and allows emails up to 10 times your subscriber tier; Power starts at $25 a month with unlimited emails under a fair-use policy; Enterprise, for 200,000+ subscribers, is custom. Annual billing saves 10% and nonprofits get 30% off. The starting prices apply to the smallest tier — at 10,000 subscribers our June 2026 comparison put Comfort at about $89 a month.

Simple to start, priced per subscriber — so the starting price is the smallest list's price, not yours.

Everything below comes from MailerLite’s own pricing page as served on 27 October 2026. Its per-tier price grid is drawn by a slider in the browser, so the served page states starting prices rather than the full grid; where we quote a price at a larger list, it is dated separately.

$0
Free — up to 250 subscribers, 2,500 emails a month
$12
Comfort, starting price per month
$25
Power, starting price per month

The four plans

  • Free — up to 250 subscribers and 2,500 emails a month.
  • Comfort — from $12 a month. Monthly sends are capped at 10 times the top of your subscriber tier: the up-to-1,000 tier gets 10,000 emails.
  • Power — from $25 a month, with unlimited emails subject to MailerLite’s fair-use policy.
  • Enterprise — for 200,000+ subscribers, with custom pricing and sending volume.

Annual billing saves 10%. Nonprofits get 30% off paid plans after verification, and only one discount applies at a time.

What it costs at your list size

The starting prices are for the smallest tier. Because MailerLite bills per subscriber, the price rises with every tier your list crosses, whether or not you email those people more. In our tested comparison (June 2026), Comfort at 10,000 subscribers was about $89 a month. Check the slider on MailerLite’s page at your own count before deciding.

Comfort’s send cap matters as much as its price: 10× your tier is generous for a weekly newsletter, but a daily sender to the whole list will hit it. That is when Power’s unlimited sends start to earn their premium.

Per subscriber vs per email sent

Per subscriber (MailerLite)
Per send (Bluey)
Bill tracks how many subscribers you store
Bill tracks how many emails you send
Growing the list raises the bill on its own
A contact you do not email costs nothing to keep
Comfort: sends capped at 10× your tier
Spark from $7 for 6,000 sends; $14 for 10,000
Free: 250 subscribers, 2,500 emails
Free: 500 contacts, 500 emails a month
Cheaper for a small list emailed very often
Cheaper when your list is large relative to how often you email it

Model both for your real numbers with the cost calculator, or read the full Bluey vs MailerLite comparison, including where MailerLite is the better choice.

MailerLite pricing FAQ

How much does MailerLite cost per month?

As published on 27 October 2026: Free up to 250 subscribers; Comfort from $12 a month; Power from $25 a month; Enterprise custom for 200,000+ subscribers. Prices rise with subscriber count — about $89 a month on Comfort at 10,000 subscribers in our June 2026 comparison.

Is MailerLite free?

Yes, for up to 250 subscribers and 2,500 emails a month.

What is the difference between Comfort and Power?

Sending volume, mainly. Comfort caps monthly emails at 10 times your subscriber tier; Power allows unlimited emails under a fair-use policy, and costs more at every tier.

Does MailerLite offer a nonprofit discount?

Yes — 30% off paid plans for verified nonprofits. It cannot be combined with other discounts.

Is MailerLite cheaper than Bluey Email?

For a small list emailed often, it can be. For a large list emailed occasionally, per-send pricing usually wins, because stored contacts cost nothing on Bluey. Run your own numbers in the cost calculator rather than trusting either vendor.

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Sources: MailerLite plan names, starting prices, free-plan limits, send limits, annual and nonprofit discounts — mailerlite.com/pricing, retrieved 27 October 2026. Comfort at 10,000 subscribers (~$89/month) — our tested comparison, June 2026. Bluey figures are from our own pricing page and are current by construction; the competitor figures are a snapshot. Run both against your real numbers with the cost calculator rather than trusting either table.