Bluey · GrowSend-based
$30/mo/month
- $30/mo, unlimited contacts, built-in CRM
- Billed on emails sent, not list size
- Marketing + transactional email on one bill
- AI subject and body writer on every plan
Side-by-side · honest pricing
BlueyvsMailerLite
Pay to send, not to store subscribers
MailerLite bills by subscriber count; Bluey bills by emails actually sent, with unlimited contacts. A large list you email selectively costs a fraction as much on Bluey.
The worked example10,000 subscribers contacts · 40,000 (4x/month)
MailerLite · ComfortPublished rate
~$89/mo/month
- Billed per subscriber, so a dormant contact costs the same as an engaged one
- June 2026 price rise of roughly 10-30% across every paid tier
- Free plan cut to 250 subscribers and 2,500 emails/month, with no newsletter templates
- Transactional email is a separate product (MailerSend), billed separately
66% lower on Bluey · same volume
Quick answer — which should you choose?
MailerLite is the simplest, cheapest tool for a small list, but it charges per subscriber, so a 10,000-subscriber list runs about $89/mo on Comfort even if you mail it lightly. Bluey bills by emails sent: those 10,000 subscribers mailed four times a month (40,000 sends) is $30 on Grow, with unlimited contacts and a built-in CRM. Pick MailerLite for pure beginner simplicity on a small list; pick Bluey when your list grows faster than your send volume.
Starting price
Bluey$7/mo · 6K emails
MailerLite$12/mo · 500 subscribers (Comfort)
Pricing scales with
BlueyEmails sent
MailerLiteSubscribers stored
Marketing + transactional
BlueyMarketing + transactional, one bill
MailerLiteMarketing only; transactional via MailerSend
Every row
The boring details, side by side.
Feature
Bluey
MailerLite
Pricing — the maths
Billing basis
Emails sentActive subscribersStarting paid price
$7/mo (6K sends)$12/mo (500 subs, Comfort)10,000 subscribers, mailed 4x/mo
$30/mo (Grow)~$89/mo (Comfort)Dormant or unmailed contacts
Free, never billedBilled at full subscriber rateRecent price change
Fixed baselineUp ~10-30% (June 2026)Simplicity & the free plan
Beginner-friendly editor
Clean and simpleBest-in-class simplicityFree plan
500 contacts / 500 sends250 subscribers / 2,500 emailsNewsletter templates on free plan
Logo on free-plan emails
NoMailerLite logo addedWebsite builder
Landing pagesWebsite + landing pagesAutomations & data
Automation flows
Unlimited, all plansIncluded, some triggers gated by tierAI subject + body writer
AI writing assistant, limitedSend-time optimization
Higher tiers onlyUnlimited contacts
Yes (Grow+)No, priced per subscriberWhere MailerLite wins — the honest rows
Ease of use for beginners
SimpleWidely rated the easiest to learnBuilt-in website builder
Landing pages onlyFull lightweight website builderTrack record and reviews
New in 2026, no reviews yetYears of reviews, large user baseFeature depth at $12
$7 Spark, lean$12 Comfort, mature toolsetCRM & support
Built-in CRM
Transactional email
Same billSeparate product (MailerSend)Support
All plans24/7 email/chat on paid, limited on freeWhy teams move
Three things that come up in every conversation.
Your bill tracks sending, not list size
MailerLite charges for every subscriber you store; Bluey charges only for emails you actually send, so contacts you rarely mail cost nothing.
Everything on every plan
No stepping up tiers to unlock automations, send-time optimization or the AI writer. A built-in CRM and transactional email come standard.
One vendor, one bill
MailerLite routes transactional email through the separate MailerSend product. Bluey sends marketing and transactional from the same plan.
Being straight with you
When MailerLite is the better choice.
MailerLite earns its reputation, and there are real cases where it is the better keep.
You are a beginner who values the simplest possible editor above all else
You have a small, slow-growing list and want a proven tool with years of reviews
You want a built-in lightweight website builder, not just landing pages
If clean simplicity for a modest list is your priority, MailerLite is a strong choice. Bluey wins once your list outgrows your send volume.
Switching from MailerLite? Here is the short version.
Moving from MailerLite is a straight export and rebuild. You keep your contacts and gain send-based pricing, a CRM and transactional email on one bill.
1Export your subscribers and segments from MailerLite as CSV
2Import into Bluey; contacts you rarely mail no longer add to the bill
3Rebuild your core automations as unlimited Bluey flows
4Point transactional email to Bluey and retire the separate MailerSend setup
Free download
The MailerLite to Bluey migration checklist (PDF)
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Bluey vs MailerLite, answered.
Is Bluey cheaper than MailerLite?
For most senders, yes, especially with a large list you email selectively. Emailing 10,000 subscribers four times a month is about $30 on Bluey Grow versus roughly $89 on MailerLite Comfort, because MailerLite bills stored subscribers and Bluey bills sends.
Did MailerLite raise its prices?
Yes. New pricing took effect June 16, 2026, raising paid Comfort and Power plans across every subscriber tier by roughly 10-30%, and the free plan was cut to 250 subscribers and 2,500 emails per month.
Is MailerLite easier to use than Bluey?
MailerLite is renowned for beginner simplicity and is often the easiest first tool. Bluey is also straightforward but bundles more: a CRM, transactional email and unlimited-contact pricing.
Does MailerLite include transactional email?
Not in the marketing product. Transactional email runs through MailerSend, a separate product with its own bill. Bluey sends both from one plan.
Can I switch from MailerLite to Bluey?
Yes. Export your subscribers and rebuild core automations. The gain is predictable send-based pricing plus a CRM and transactional email; the trade-off is MailerLite's pared-back simplicity.
Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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