Campaign Monitor's design tooling has always been its strength. Its pricing has moved the other way — three tiers that all start at 500 contacts, a repricing in 2025, and no free plan beyond a five-subscriber sandbox.
Campaign Monitor prices by contact count across three plans: Lite from $13 a month, Essentials from $31 and Premier from $171 — all quoted at up to 500 contacts, and all climbing steeply as the list grows. Bluey prices by emails sent, so 500 contacts emailed weekly (2,000 sends) is $7 a month on Spark. Campaign Monitor also has no real free tier; the sandbox sends to five subscribers for testing only. Pick Campaign Monitor if template design quality and its agency-facing tooling are the deciding factors; pick Bluey if you want the same email work without paying by the size of your database.
Lite, Essentials and Premier differ in features but share the same billing basis: how many contacts you store. Whichever tier you pick, growth in your database raises your bill even if your sending stays flat.
The sandbox sends to five subscribers and exists for testing. That makes Campaign Monitor a poor fit for a list you are still building, where the first months have real cost and no revenue.
Campaign Monitor Transactional is a separate product. A CRM is a separate purchase entirely. On Bluey both are part of the platform.
Campaign Monitor built its reputation on design, and that reputation is deserved.
If design is what you are buying, Campaign Monitor is a fair purchase. If you are buying email delivery and automation, the per-contact model is working against you.
Campaign Monitor to Bluey is an export, an import and a template port. The HTML travels; the pricing model does not follow you.
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Start free and get the checklistYes, and the gap opens immediately. Campaign Monitor's Essentials plan is $31 a month at 500 contacts; the same 500 contacts emailed weekly is 2,000 sends, which sits inside Bluey's $7 Spark tier. Because Campaign Monitor bills by contact count, the difference widens as your list grows.
Not a usable one. There is a sandbox that sends to five subscribers so you can test a campaign before committing, but you cannot run a real list on it.
Yes. Export the HTML and import it into Bluey's composer. Campaign Monitor's templates are well built, so they usually come across cleanly — you will want to re-check rendering on mobile clients after import, as with any template move.
Through a separate product, Campaign Monitor Transactional, billed separately. Bluey sends marketing and transactional from the same account and the same sending reputation.
Yes — there was a widely discussed repricing in 2025 following its acquisition by Marigold. That is worth factoring in when you are comparing a long-term commitment.
Pricing verified 4 September 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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