Bluey · GrowSend-based
$30/mo/month
- $30/mo, unlimited contacts, built-in CRM
- Billed on emails sent, not contacts stored
- Marketing + transactional email on one bill
- Free plan and unlimited automation flows
Side-by-side · honest pricing
BlueyvsDrip
Built for stores, priced for every contact
Drip is a purpose-built ecommerce ESP that bills by active contacts; Bluey bills by emails sent, with unlimited contacts, a CRM and transactional email on one plan.
The worked example5,000 contacts contacts · 20,000 (4x/month)
Drip · StandardPublished rate
$89/mo/month
- Contact-based billing: $39/mo at 2,500, $89/mo at 5,000
- No free plan, only a 14-day trial
- No transactional email product; you would add a second vendor
- Live chat reserved for $99/mo and higher plans
66% lower on Bluey · same volume
Quick answer — which should you choose?
Drip is the better product for a Shopify store that lives on behavioural automations, on-site pop-ups and Liquid personalization, and I would say so to a customer. But it bills by contacts, starting at $39/mo for 2,500 and $89/mo for 5,000, with no free plan. Bluey bills by emails sent: 5,000 contacts mailed four times a month (20,000 sends) is $30 on Grow. Pick Drip if you run a store and email frequently; pick Bluey for normal cadence, a free tier, and transactional email on the same bill.
Starting price
Bluey$7/mo · 6K emails
Drip$39/mo · 2,500 contacts (no free plan)
Pricing scales with
BlueyEmails sent
DripActive contacts + send volume
Marketing + transactional
BlueyMarketing + transactional, one bill
DripMarketing only; no transactional
Every row
The boring details, side by side.
Feature
Bluey
Drip
Pricing — the maths
Billing basis
Emails sentActive contacts + send volumeStarting price
Free; from $7/mo$39/mo (2,500 contacts)5,000 contacts, mailed 4x/mo
$30/mo (Grow)$89/moFree plan
500 contacts / 500 sendsNone (14-day trial)Unlimited sends
No, billed per sendYes, on every planEcommerce depth
Product-view / checkout triggers
Standard integrationsBuilt-in by defaultOn-site pop-ups and quizzes
Liquid personalization
Deep Shopify / WooCommerce data
Standard integrationsPurpose-builtPre-built ecommerce flows
YesYesAutomations & data
Automation flows
Unlimited, all plansUp to 50 workflowsAI subject + body writer
LimitedSend-time optimization
Not a core featureFeature gating by tier
MinimalNone, every plan gets everythingWhere Drip wins — the honest rows
Ecommerce automations
General-purposePurpose-built, product-level triggersOn-site campaigns
Pop-ups, quizzes, spin-to-winNo feature gating
Minor tier differencesEvery customer gets every featureUnlimited sends for high-frequency stores
Billed per sendFlat, unlimitedCRM & support
Built-in CRM
Ecommerce CRMTransactional email
Same billNot offeredLive chat support
All plans$99/mo plans and aboveWhy teams move
Three things that come up in every conversation.
Price at normal cadence
Drip's contact-based curve charges for everyone you store. At 5,000 contacts mailed monthly you pay $89; Bluey charges for the sends you make, from $30 on Grow.
A free tier and no card wall
Drip requires a card after a 14-day trial. Bluey has a real free plan and never paywalls live chat.
Transactional on the same bill
Drip has no transactional product, so receipts and password resets mean a second vendor. Bluey sends both from one plan.
Being straight with you
When Drip is the better choice.
Drip is not a weak incumbent; for the right store it is the better product, tested and rated as such.
You run an online store and your revenue depends on browse-abandon, checkout-abandon and post-purchase flows
You want on-site pop-ups, quizzes and Liquid personalization built in
You email a large store list daily, where Drip's unlimited sends win outright
If your automations are behavioural and unlimited sends matter, Drip is worth the premium. Bluey wins for normal cadence and for anyone who is not ecommerce-shaped.
Switching from Drip? Here is the short version.
Switching from Drip is an export and rebuild. You keep contacts and gain send-based pricing, a free tier and transactional email on one bill.
1Export contacts and tags from Drip as CSV
2Import into Bluey; contacts you rarely email stop driving the bill
3Rebuild your workflows as unlimited Bluey automation flows
4Add transactional email to the same plan instead of a second vendor
Free download
The Drip to Bluey migration checklist (PDF)
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Bluey vs Drip, answered.
Is Bluey cheaper than Drip?
For normal cadence, yes. At 5,000 contacts mailed four times a month, Bluey Grow is $30 versus Drip's $89, because Drip bills active contacts and Bluey bills sends. If you email a store list daily, Drip's unlimited sends can win.
Does Drip have a free plan?
No. There is a 14-day free trial with no card required, but unlimited sends are disabled during it and a card is required afterward. Bluey has a real free tier.
Is Drip better than Bluey for a Shopify store?
If your revenue depends on browse-abandon, checkout-abandon and post-purchase flows with product-level triggers, yes, Drip is purpose-built for it. For a monthly newsletter and one cart-recovery sequence, you are paying a specialist's price for a generalist's job.
Does Drip include transactional email?
No. Drip has no transactional product, so receipts and password resets need a second vendor. Bluey sends marketing and transactional from one plan.
Can I get Drip's live chat on the cheapest plan?
No. Live chat starts at $99/mo; email support is included on all paid plans. Bluey offers support on every plan.
Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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