Flodesk built its following on one flat price for unlimited subscribers. That plan was retired on 2 December 2025 for new customers, and the replacement scales with list size like everyone else's — from $25 a month up to $177.
Flodesk retired its unlimited plan for new subscribers on 2 December 2025 and now prices by subscriber count: Lite from $25 a month at 1,000 subscribers, Pro from $28, and Everything from $54, rising to about $177 at larger list sizes. Customers who subscribed before that date keep the legacy unlimited plan while their subscription runs. Bluey prices by emails sent, so 1,000 subscribers emailed weekly — 4,000 sends — is $7 a month on Spark. Flodesk's template design is genuinely lovely and its checkout tools suit creators selling digital products; Bluey wins on cost, segmentation depth, and having a CRM and transactional email in the same place.
Flat, unlimited-subscriber pricing was the pitch. New customers now pay by list size, which puts Flodesk in the same category as everything it used to be the alternative to.
Flodesk is deliberately simple, and that simplicity has a ceiling. When you want to email people who clicked but did not buy, differently from people who bought twice, you need behavioural segmentation rather than tags.
If you sell anything, you send transactional email. Flodesk does not, so that is another provider. Bluey sends both from one account.
Flodesk is genuinely good at the thing it optimises for, and for some people that is the whole job.
If you are on the legacy plan, stay on it. If you are pricing Flodesk fresh in 2026, you are comparing two per-list-size products — and at that point cost and capability both point elsewhere.
Flodesk to Bluey is quick: export subscribers and segments, import, and rebuild the workflows. Designs port as HTML.
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Start free and get the checklistFor new customers, yes — on 2 December 2025 Flodesk moved to subscriber-based pricing across Lite, Pro and Everything. Anyone who subscribed to a paid plan before that date keeps the legacy unlimited plan for as long as they maintain the subscription.
On current Flodesk pricing, yes. 1,000 subscribers emailed weekly is 4,000 sends — inside Bluey's $7 Spark tier — against $25 a month on Flodesk Lite. If you hold a legacy Flodesk unlimited plan, Flodesk is likely cheaper and you should keep it.
For design-led brands, generally yes. Flodesk's templates are its whole reputation and they are excellent. Bluey's composer is brand-aware and flexible but does not set out to win on aesthetics — it sets out to be capable underneath.
Through your own Stripe account, with landing pages and gated segments in Bluey. Flodesk's Everything plan has a native checkout, which is simpler if you want the platform to handle the transaction. The trade-off is that with your own Stripe, nobody takes a cut of the sale.
No. Receipts, password resets and product-access emails need a separate transactional provider. Bluey includes transactional sending on the same account from $4 a month.
Pricing verified 4 September 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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