Bluey · GrowSend-based
$30/mo/month
- $30/mo, unlimited contacts, built-in CRM
- Billed on emails sent, not subscribers
- Marketing + transactional email on one bill
- Flexible design, unlimited automation flows
Side-by-side · honest pricing
BlueyvsKit
Great for creators, pricey once you scale
Kit (formerly ConvertKit) bills by subscriber count and shines at creator monetization; Bluey bills by emails sent, with unlimited contacts, a CRM and transactional email on one plan.
The worked example10,000 subscribers contacts · 40,000 (4x/month)
Kit · CreatorPublished rate
$139/mo/month
- Per-subscriber billing: $139/mo at 10,000 subscribers on Creator
- Prices rose roughly 35% in September 2025
- Only 3 email templates; reviewers cite poor design options
- No transactional email; free plan limited to one automation with Kit branding
78% lower on Bluey · same volume
Quick answer — which should you choose?
Kit is built for creators who monetize an audience, and its free plan up to 10,000 subscribers is genuinely generous. But once you cross into the paid Creator plan, 10,000 subscribers costs $139/mo regardless of how little you send. Bluey bills by emails sent: 10,000 subscribers mailed four times a month (40,000 sends) is $30 on Grow. Pick Kit if paid newsletters and digital products are your business; pick Bluey for predictable pricing plus a CRM and transactional email.
Starting price
Bluey$7/mo · 6K emails
Kit$39/mo · 1,000 subscribers (Creator)
Pricing scales with
BlueyEmails sent
KitSubscribers stored
Marketing + transactional
BlueyMarketing + transactional, one bill
KitNewsletter/marketing only; no transactional
Every row
The boring details, side by side.
Feature
Bluey
Kit
Pricing — the maths
Billing basis
Emails sentActive subscribersStarting paid price
$7/mo (6K sends)$39/mo (1,000 subs, Creator)10,000 subscribers, mailed 4x/mo
$30/mo (Grow)$139/mo (Creator)25,000 subscribers
Still send-based$199/mo (Creator)Recent price change
Fixed baselineUp ~35% (Sept 2025)Free plan & creator ecosystem
Free plan
500 contacts / 500 sendsUp to 10,000 subscribers, limitedAutomations on free plan
LimitedOne automation onlyBranding on free plan
NoneKit branding + Creator Network requiredEmail templates
Flexible3 templatesFree list migration
Self-serve importYes, on paid plansAutomations & data
Automation flows
Unlimited, all plansVisual automations (paid)AI subject + body writer
Limited AI featuresSend-time optimization
Not a core featureUnlimited contacts
Yes (Grow+)No, priced per subscriberWhere Kit wins — the honest rows
Creator monetization
BasicPaid newsletters, products, tipsFree plan generosity
500 contactsUp to 10,000 subscribers freeCreator Network / Recommendations
NoBuilt-in audience growthTrack record for creators
New in 2026Established creator-first ecosystemCRM & support
Built-in CRM
Limited, tag-basedTransactional email
Same billNot offeredSupport
All plansEmail/chat, varies by planWhy teams move
Three things that come up in every conversation.
You pay for sends, not stored fans
Kit charges for every subscriber, so a large list you email occasionally is expensive. Bluey charges only for emails sent, so storage is free.
Design and features without the gate
Kit ships 3 templates and one free-plan automation. Bluey gives flexible design, unlimited flows and the AI writer on every plan.
A CRM and transactional email Kit does not offer
Kit is a newsletter tool. Bluey adds a built-in CRM and sends receipts and password resets from the same plan.
Being straight with you
When Kit is the better choice.
Kit is the category leader for creators, and in these cases it is genuinely the better pick.
Your email list is the business and you sell paid newsletters or digital products
Your list is small enough to ride the free plan up to 10,000 subscribers
You want the Creator Network and Recommendations to grow your audience
If you monetize an audience, Kit's native tools are hard to beat. Bluey wins on predictable cost once you are on a paid tier and need a CRM.
Switching from Kit? Here is the short version.
Switching from Kit is an export and rebuild. You keep subscribers and tags and gain send-based pricing plus a CRM and transactional email.
1Export subscribers and tags from Kit as CSV
2Import into Bluey; stored contacts you rarely mail stop adding to the bill
3Rebuild your sequences as unlimited Bluey automation flows
4Add transactional email to the same plan for receipts and resets
Free download
The Kit to Bluey migration checklist (PDF)
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Bluey vs Kit, answered.
Is Bluey cheaper than Kit?
Once you are on Kit's paid Creator plan, usually yes. Emailing 10,000 subscribers four times a month is about $30 on Bluey Grow versus $139 on Kit Creator, because Kit bills subscribers and Bluey bills sends.
Does Kit have a free plan?
Yes, up to 10,000 subscribers with unlimited emails, but limited to one automation, with Kit branding and required Creator Network recommendations.
Is Kit better for creators?
For selling paid newsletters, subscriptions and digital products, Kit's native monetization is a real strength Bluey does not match.
Did Kit raise its prices?
Yes. Kit's paid plans rose roughly 35% in September 2025, which is part of why per-subscriber pricing draws scrutiny once your list grows.
Can I switch from Kit to Bluey?
Yes. Export subscribers and rebuild automations. The gain is cost predictability plus a CRM and transactional email; the trade-off is Kit's creator-monetization ecosystem.
Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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