Loops is a clean, modern tool aimed squarely at SaaS teams, and unlimited sending on every tier is a real advantage. The catch is the other axis: $109 a month at 10,000 contacts, whether you email them or not.
Loops prices by contact count with unlimited emails on every tier: free to 1,000 contacts, $49 a month at 2,500 and $109 at 10,000. Bluey prices by emails sent, so 10,000 contacts emailed weekly — 40,000 sends — is $30 a month on Grow. Which model wins depends entirely on your cadence: if you email a small list many times a day, Loops' unlimited sending is the better deal; if you have a large list you email weekly, send-based billing is. Loops also has a genuinely excellent developer experience and product-event API. Pick Loops for high-frequency product email on a compact list; pick Bluey for a large list, a CRM and transactional sending on one bill.
Loops charges for contacts and gives you unlimited sends; Bluey charges for sends and gives you unlimited contacts. If you email a 10,000-person list weekly, Bluey is $30 against $109. If you send twenty product notifications per user per month, Loops wins. Nobody else will tell you that plainly, so run your own numbers.
Loops is built for product email and does it well. It has no CRM, no landing pages and no forms, so the acquisition end of your funnel lives elsewhere. Bluey includes all three.
Every trial signup that never activated still counts as a Loops contact. On send-based billing they cost nothing until you actually email them.
Loops is a well-built product and there is a clear case for it.
The honest summary: Loops wins on high cadence and small lists, Bluey wins on large lists and breadth. Pick the axis that matches your product.
Loops to Bluey is a straightforward export and import, plus repointing your product events at Bluey's API.
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Start free and get the checklistIt depends on your sending frequency, and the honest answer is that Loops sometimes wins. At 10,000 contacts emailed weekly, Bluey is $30 a month against Loops' $109. But Loops includes unlimited sends, so if your product emails each user several times a week, the maths can flip. Work out your monthly send volume before deciding.
No. Loops manages contacts and their properties for email purposes but does not offer a deal pipeline, lifetime-value tracking or the wider CRM surface. Bluey includes a built-in CRM on the marketing side of the same account.
No. Acquisition happens in your own product or another tool. Bluey includes landing pages, forms and waitlists on every plan.
Yes, up to 1,000 contacts with unlimited sending. For a pre-revenue product that is genuinely useful, and better than Bluey's 7-day trial at that stage.
Loops if the majority of your email is product-triggered and your contact list is compact relative to send volume. Bluey if you also run marketing campaigns, need landing pages and a CRM, or have a large list of signups you email occasionally.
Pricing verified 4 September 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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