AWeber is one of the oldest names in email and it still does the fundamentals well. It also charges $135 a month for a 10,000-subscriber list — whether you email that list weekly or twice a year.
AWeber prices by subscriber count: Lite is $15 a month at 500 subscribers and $100 at 10,000; Plus is $30 at 500 and $135 at 10,000. Bluey prices by emails sent, so the same 10,000-subscriber list emailed weekly — 40,000 sends — is $30 a month on Grow. AWeber's send limits also scale with the plan (10x subscribers on Lite, 12x on Plus), so a heavier cadence pushes you up a tier even without list growth. Pick AWeber if you want a long-established provider with 24/7 phone support and its Done-For-You service; pick Bluey if your list is larger than your sending frequency justifies paying for.
AWeber's bill is set by how many subscribers you store. If you send a monthly newsletter to 10,000 people, you pay the same $135 as someone sending daily. Send-based pricing charges the second team more and the first team less — which is the right way round.
AWeber's plans cap sends at 10x or 12x your subscriber count. Run a product launch sequence on top of your newsletter and you can hit that ceiling without adding a single subscriber, which pushes you up a tier for reasons unrelated to list growth.
AWeber is a marketing tool. Receipts, password resets and shipping notices need a separate provider, and anything CRM-shaped needs another. Bluey includes both.
AWeber has been doing this since 1998 and that counts for something real.
AWeber's weakness is not capability, it is the pricing model. If your list is big relative to how often you email it, that model works against you every month.
AWeber to Bluey is a clean export and import. Subscribers, tags and custom fields transfer; follow-up series are rebuilt as automations.
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Start free and get the checklistAt almost every list size above a few hundred subscribers. A 10,000-subscriber list emailed weekly is 40,000 sends — $30 a month on Bluey Grow against $135 on AWeber Plus or $100 on Lite. The gap is widest for large lists that are emailed infrequently.
Lite allows roughly 10 times your subscriber count in monthly sends, and Plus roughly 12 times. At 10,000 subscribers that is 100,000 or 120,000 emails. It is generous for a weekly newsletter and tight if you also run automated sequences and launch campaigns on the same list.
Yes, for small lists, with AWeber branding on your emails. It is a reasonable place to start. Bluey offers a 7-day full-feature trial rather than a permanent free tier, so if a free plan is the deciding factor, AWeber wins that one.
No — they are rebuilt, as with any platform switch. Subscribers, tags and custom fields import cleanly from CSV, which is the part that would actually be painful to redo by hand.
No. AWeber is a marketing platform, so receipts, password resets and order confirmations need a separate provider. Bluey sends both from one account and one sending reputation.
Pricing verified 4 September 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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