Bluey · GrowSend-based
$36/mo/month
- Storing contacts is free; you pay only for sends
- Unlimited automation on every plan, not just the top tier
- Built-in CRM and landing pages included
- Marketing and transactional email on one bill
Side-by-side · honest pricing
BlueyvsConstant Contact
Legacy deliverability, legacy per-contact pricing
Constant Contact brings excellent deliverability and standout event tools, but prices per stored contact and climbs past $400/mo at scale. Bluey bills by emails sent.
The worked example25,000 contacts · 100K emails/mo
Constant Contact · StandardPublished rate
~$425/mo · Standard/month
- Bills every stored contact, active or not
- Price crosses $200/mo by 10K and ~$425 by 25K contacts
- Only basic automation; advanced flows gated to Premium
- No permanent free plan, trial only
92% lower on Bluey · same volume
Quick answer — which should you choose?
Constant Contact is one of the oldest ESPs, strong on deliverability, events and hand-holding support, but priced per stored contact with only basic automation. Bluey bills per email sent with unlimited automation and a built-in CRM on every plan. Pick Constant Contact for events and top-tier deliverability on a small list; pick Bluey when your list grows. At 25,000 contacts emailed about four times a month (100K sends), Bluey Grow is $36/mo versus roughly $425/mo on Constant Contact Standard.
Starting price
Bluey$7/mo · 6K emails
Constant Contact$12/mo · 500 (Lite)
Pricing scales with
BlueyEmails sent
Constant ContactContacts stored
Marketing + transactional
BlueySame plan
Constant ContactMarketing only
Every row
The boring details, side by side.
Feature
Bluey
Constant Contact
Pricing — the maths
Billing basis
Emails sentContacts storedCost at 500 contacts (entry)
$7/mo · 6K sends$12/mo (Lite)Cost at 5K contacts
$7/mo · 6K sends$110/mo (Standard)Cost at 25K contacts / 100K sends
$36/mo~$425/moPermanent free plan
Automation gating
Unlimited automation on entry plan
Multi-step workflows without upgrading
Advanced automation reserved for Premium
N/ASegmentation on every plan
Higher tiersAutomations & data
Built-in CRM
IncludedLimitedLanding pages on every plan
AI subject and body writer
PartialSend-time optimization
LimitedWhere Constant Contact wins — the honest rows
Deliverability (independently tested)
StrongAmong highest testedEvent registration and management
Phone support and onboarding help
Chat/emailPhone + strong onboarding25+ year track record
Founded 2026CRM & support
Marketing + transactional on one bill
CRM included
LimitedCost stays flat as list grows
Modern AI-assisted editor
Legacy feelWhy teams move
Three things that come up in every conversation.
List growth stops punishing you
Constant Contact bills every stored contact, so the price climbs past $200/mo at 10K and around $425/mo at 25K. Bluey charges for sends, so a large list emailed selectively stays cheap.
Real automation without the upgrade
Constant Contact keeps sophisticated workflows on Premium. Bluey gives unlimited automation on every plan, so you never step up a tier just to build a flow.
One modern platform, one bill
Built-in CRM, landing pages, and marketing plus transactional email are all included, without the legacy-tool feel.
Being straight with you
When Constant Contact is the better choice.
Bluey is not the automatic pick for every organization.
You run events and want native registration and management built in
Deliverability is your single top priority and you value a long track record
You are a nonprofit or local team that leans on phone support and onboarding
If events, deliverability and hand-holding matter more than price, Constant Contact is a defensible keep.
Switching from Constant Contact? Here is the short version.
Switching is an export and a rebuild; the main thing you would give up is Constant Contact's event tooling.
1Export contacts and lists from Constant Contact
2Import to Bluey and organize into segments and the CRM
3Rebuild your core automations, now unlimited on any plan
4Move templates, verify your domain, and send a test
Free download
The Constant Contact to Bluey migration checklist (PDF)
Start your free trial and we will send the step-by-step checklist to your inbox.
Start free and get the checklistFAQ
Bluey vs Constant Contact, answered.
Is Bluey cheaper than Constant Contact?
For almost any list beyond a few hundred contacts, yes, often by a wide margin. At 25,000 contacts emailed about four times a month, Bluey Grow is $36 versus roughly $425 on Constant Contact Standard, because it bills stored contacts while Bluey bills sends.
Does Constant Contact have a free plan?
No. It offers a trial rather than a permanent free tier. Bluey has a permanent free plan with 500 contacts and 500 sends a month.
Is Constant Contact good for deliverability?
Yes. Independent testing rates its deliverability among the highest of reviewed tools, which is one of its strongest, most legitimate selling points. Bluey is also strong here.
Does Bluey have event tools like Constant Contact?
No. Native event registration and management is a genuine Constant Contact edge. If events are central to your marketing, that is a real reason to keep it.
Can I switch from Constant Contact to Bluey?
Yes. Export contacts and rebuild core automations. The main gains are cost predictability and unlimited automation; the main trade-off is Constant Contact's event tooling.
Pricing verified 11 July 2026 against each provider’s public pricing page. Bluey figures use the Grow plan (send-based). Competitor tiers shift at least quarterly; figures marked “~” are interpolated between published tiers.
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